Article Alert
Take a look at some interesting articles we've found recently:
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Starting a Business
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HBS Working Knowledge (2/28/08). Be sure to check out: "How can a resource-challenged start-up grow?"
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Where the Deals Are
Looking for funding? See who's offering money for startups, $250K or less.-
New York Times (3/3/08): Got mobile technology and content? Apps that make it easy to offer ads or social networking on the phone? You may have it made.
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Understanding the Web
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Anil Batra's Web Analysis (Analytics), Online Advertising and Behavioral Targeting blog (3/10/08): Lots of nifty charts and detailed information.
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Smashing Magazine (9/10/07): Building a website begins with understanding who your visitor is and what they'll want to do at your site. Here's a great list of ways to figure that out.
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Entrepreneurship and the Small Business Market
Reading material for those marketing to entrepreneurs and SMB's.-
Newly released study shows among other things that contrary to popular fiction, fewer than 10% of small businesses fail in first year. (3/12/08)
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HBS Working Knowledge (11/28/07). Although this article makes the case for some very large corporations, there are still valuable lessons for the small business as well.
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Learn more on our own SMB page.
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Contributors:
Anil Batra
Intuit
Kauffman Foundation
New York Times
