Article Alert
Articles we're reading and writing.
Robbin's Articles
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Starting a Business
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HBS Working Knowledge (2/28/08). Be sure to check out: "How can a resource-challenged start-up grow?"
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Social Media
Blogs, wikis, social networks, review sites, tagging, and whatever they come up with next.-
NYT (1/15/09): In this article, David Pogue says it like it is when it comes to Twitter and other social media, for that matter.
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Adweek (10/27/08): It didn't take this company long to research and grow their business using sites like MySpace.
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BusinessWeek (8/8/08): The author references interesting theories about communications in estimating how advertisers may value Twitter.
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(B2B Blog 7/14/08): According to Forrester Research, it looks like corporations aren't getting the payback they thought from blogs. Maybe it's their writing style.
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ReadWriteWeb (5/28/08): Walled Garden or Web utility. Which way for social media? The question is explored in this article about how money will continue to be made in this space.
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Where the Deals Are
Looking for funding? Trying to spot a trend? Follow the money with these articles.-
New York Times (3/3/08): Got mobile technology and content? Apps that make it easy to offer ads or social networking on the phone? You may have it made.
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It's all about eyeballs in this story from MediaPost. Read about who and what's being funded on the Net.
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About the Web
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BusinessWeek (6/3/08): The online auctioneer, eBay is finding that people are growing tired of the bidding process. It's just as easy for many to get a great deal with a simple Internet search.
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Anil Batra's Web Analysis (Analytics), Online Advertising and Behavioral Targeting blog (3/10/08): Lots of nifty charts and detailed information.
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Smashing Magazine (9/10/07): Building a website begins with understanding who your visitor is and what they'll want to do at your site. Here's a great list of ways to figure that out.
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Entrepreneurship and the Small Business Market
Reading material for those marketing to entrepreneurs and SMB's.-
If you're looking for data about what small businesses spend on advertising, check out the reports posted on the Palore blog.
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Newly released study shows among other things that contrary to popular fiction, fewer than 10% of small businesses fail in first year. (3/12/08)
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HBS Working Knowledge (11/28/07). Although this article makes the case for some very large corporations, there are still valuable lessons for the small business as well.
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Learn more on our own SMB page.
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Doing Business in a Tough Economy
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Harvard Business Review (3/3/08)
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