<?xml version="1.0" encoding="UTF-8"?>
<!--Generated by Squarespace Site Server v5.9.2 (http://www.squarespace.com/) on Fri, 12 Mar 2010 21:03:51 GMT--><rss xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:wfw="http://wellformedweb.org/CommentAPI/" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:dc="http://purl.org/dc/elements/1.1/" version="2.0"><channel><title>Blockbeta Marketing: Ideas and Resources for Startups and Small Businesses</title><link>http://www.blockbeta.com/blog/</link><description>Marketing, internet marketing, low and no-cost ideas and tools</description><lastBuildDate>Thu, 08 Oct 2009 16:26:13 +0000</lastBuildDate><copyright>Copyright Block Media, LLC</copyright><language>en-US</language><generator>Squarespace Site Server v5.9.2 (http://www.squarespace.com/)</generator><item><title>New Animation Tool</title><category>Social Media</category><category>Tools to Run Your Business</category><category>Web 2.0</category><category>animation</category><category>social media</category><category>web tool</category><dc:creator>Robbin</dc:creator><pubDate>Thu, 08 Oct 2009 16:17:59 +0000</pubDate><link>http://www.blockbeta.com/blog/2009/10/8/new-animation-tool.html</link><guid isPermaLink="false">125092:1708872:5436804</guid><description><![CDATA[<p>There's a new tool from <a href="http://www.xtranormal.com/" target="_blank">Xtranormal</a> that claims that if you can type, you can create an animation. They've created an example about social media which is pretty funny. Didn't want to show it hear due to the language used, but you can go <a href="http://www.youtube.com/watch?v=ZKCdexz5RQ8" target="_blank">check it out on YouTube</a>.</p>]]></description><wfw:commentRss>http://www.blockbeta.com/blog/rss-comments-entry-5436804.xml</wfw:commentRss></item><item><title>Get a Glimpse of How the Internet Sees You</title><category>Social Media</category><category>cool tools</category><category>social media</category><dc:creator>Robbin</dc:creator><pubDate>Mon, 28 Sep 2009 21:28:16 +0000</pubDate><link>http://www.blockbeta.com/blog/2009/9/28/get-a-glimpse-of-how-the-internet-sees-you.html</link><guid isPermaLink="false">125092:1708872:5329313</guid><description><![CDATA[<p>Part geeky fun, part art project, <a href="http://personas.media.mit.edu/" target="_blank">Personas</a> is a part of the Metropath(ologies) exhibit,       recently on display at the MIT Museum. It was created by the       Sociable Media Group from the MIT Media Lab. Simply type in your name and watch it go to work.</p>]]></description><wfw:commentRss>http://www.blockbeta.com/blog/rss-comments-entry-5329313.xml</wfw:commentRss></item><item><title>A Tool for Brainstorming on the Cheap</title><category>Quick Tips</category><dc:creator>Robbin</dc:creator><pubDate>Tue, 15 Sep 2009 16:06:11 +0000</pubDate><link>http://www.blockbeta.com/blog/2009/9/15/a-tool-for-brainstorming-on-the-cheap.html</link><guid isPermaLink="false">125092:1708872:5204194</guid><description><![CDATA[<p>Never have enough white board space for your ideas? Well here's a great solution to a common problem -- build your own white board. <a href="http://blogs.bnet.com/businesstips/?p=269" target="_blank">Here's how</a></p>]]></description><wfw:commentRss>http://www.blockbeta.com/blog/rss-comments-entry-5204194.xml</wfw:commentRss></item><item><title>Seattle Parking Meters Bad for Small Business</title><category>Rants &amp; Philosophies</category><category>meters</category><category>parking</category><category>retail</category><dc:creator>Robbin</dc:creator><pubDate>Mon, 14 Sep 2009 16:05:55 +0000</pubDate><link>http://www.blockbeta.com/blog/2009/9/14/seattle-parking-meters-bad-for-small-business.html</link><guid isPermaLink="false">125092:1708872:5193438</guid><description><![CDATA[<p>I've been complaining for a while about the new parking meters going up in the small neighborhoods around Seattle. When you want to simply run in to grab a coffee or your dry cleaning, you have to grab change or a credit card, sometimes run half a block in the rain to a meter, wait for your ticket, and run back to your car to stick that annoying piece of paper in the window. The glue doesn't come off easily either.</p>
<p><em>Oh, I pine for the 2-hour limit spots that used to dot our streets. I even find myself choosing where I'll go based on where I can park.<br /></em></p>
<p>All this hassling of customers is bad for small businesses, because why would I pay for parking (and the time) in addition to that coffee? I'm simply going to stop somewhere with a parking lot. It's especially bad for the the neighborhoods surrounding downtown, like Fremont and South Lake Union, where the businesses are typically smaller and can rarely afford to offer free parking. I called the city about it, but they didn't agree (of course). And fancy, new meters keep going up all the time.</p>
<p>Seattle isn't the only one with the problem. In an <a href="http://redtape.msnbc.com/2009/09/its-the-very--definition-of-a-bad-day-no-quarters-in-your-pocket-the-line-at-the-post-office-is-longer-than--expected-or.html#posts" target="_blank">article from MSNBC</a>, Bob Sullivan in his Red Tape Chronicles column talks about the ticket abuses happening in other major cities.</p>
<p>&nbsp;</p>]]></description><wfw:commentRss>http://www.blockbeta.com/blog/rss-comments-entry-5193438.xml</wfw:commentRss></item><item><title>A Tool for Finding Customers and Determining Seasonal Demand</title><category>Marketing How-To's</category><category>Quick Tips</category><category>demographics</category><category>geography</category><category>market research</category><category>psychographics</category><category>seasonality</category><dc:creator>Robbin</dc:creator><pubDate>Mon, 25 May 2009 18:28:44 +0000</pubDate><link>http://www.blockbeta.com/blog/2009/5/25/a-tool-for-finding-customers-and-determining-seasonal-demand.html</link><guid isPermaLink="false">125092:1708872:4079839</guid><description><![CDATA[<p>Once again, Google comes to the rescue with a data tool that may help you figure out where your customers are and when they may be ready to buy. Based on aggregated search data, their <a href="http://google.com/insights/search/#" target="_blank">Insights for Research</a> allows you to plug in terms, then look at patterns across a number of filters. You can narrow your search by Web, image, news or product. Select geographies from worldwide to city. Search as far back as 2004 to as recent as a specific date. Filters are also available by industry and interest. The tool allows you to compare results by search term, location and time ranges.</p>
<p>I gave it a try comparing skiing to swimming. The results were unexpected. Then I thought it might be fun to compare ice cream and chocolate -- a little more predictable. Now granted, this data is based on what people are searching for; there may be no direct correlation between those searches and actual purchases. But the resulting data, graphs and maps are pretty interesting. It just depends on how you use it.</p>]]></description><wfw:commentRss>http://www.blockbeta.com/blog/rss-comments-entry-4079839.xml</wfw:commentRss></item><item><title>A Dozen Ways to Land a Job with Social Networking</title><category>Social Media</category><category>job hunting</category><dc:creator>Robbin</dc:creator><pubDate>Sat, 14 Feb 2009 19:48:49 +0000</pubDate><link>http://www.blockbeta.com/blog/2009/2/14/a-dozen-ways-to-land-a-job-with-social-networking.html</link><guid isPermaLink="false">125092:1708872:3030045</guid><description><![CDATA[<p>Using social media sites hasn't fully taken over job boards and other ways to find a job, but it's another avenue to explore. The use of social media tools by corporations to find employees has seen slow adoption. However, some of them are using social sites to check backgrounds and personalities.</p>
<p>Often, when looking for a job, it&rsquo;s who you know. What better way to get to know more people than by connecting with them online? It will help you stand out from the crowd of resumes, and that's always a good thing.</p>
<ol>
<li>Social media is still new; not everyone is using them to find a job -- that alone will give you a leg up.</li>
<li>Find more targeted jobs to match your skills and experience than what you would find on mainstream job boards. </li>
<li>You could miss an opportunities by only going to the mainstream job boards. Some jobs are only posted on social media sites, because it's often free for the employer.</li>
<li>Join local discussion boards and sites that target your industry. In Seattle, you might try <a href="http://www.digitaleveseattle.org/" target="_blank">Digital Eve</a> and <a href="http://www.seattletechstartups.com/" target="_blank">Seattle Tech Startups</a>. They often include job postings.</li>
<li><a href="http://www.linkedin.com/" target="_blank">LinkedIn</a> is a must if you're looking for professional jobs.</li>
<li>Social media provides a simple way to find information about companies and people you could work for. Look for things in common &ndash; a reason to connect, i.e., people you both know, schools you went to, personal interests. Make friends first, then let them know what you&rsquo;re looking for. When an opportunity comes up, you&rsquo;ll already have the contact.</li>
<li>Keep track of and maintain connections with co-workers -- everyone's moving around these days. If they land a job somewhere, there may just be an opening for you.</li>
<li>Make sure your direct connections know what you&rsquo;re specifically looking for and what your key skills are.</li>
<li>Ask people you know to give you recommendations and post them on these sites.</li>
<li>Write a great resume; stand out; put yourself in the best light. Post it in all the right places, get a link to it, and include the keywords (or tags) that your potential employers are searching for.</li>
<li>Don't put anything in writing or post pictures on the web that you don't want your mother (or your future employer) to see. Everyone's heard the horror stories about people not getting the job because of some bad college party pictures.</li>
<li>Once you land an interview, research the company and people you may be interviewing with. You&rsquo;re more likely to ace the interview if you show you did your homework. </li>
</ol>]]></description><wfw:commentRss>http://www.blockbeta.com/blog/rss-comments-entry-3030045.xml</wfw:commentRss></item><item><title>A Brief History of Marketing</title><category>Social Media</category><dc:creator>Robbin</dc:creator><pubDate>Thu, 29 Jan 2009 20:02:54 +0000</pubDate><link>http://www.blockbeta.com/blog/2009/1/29/a-brief-history-of-marketing.html</link><guid isPermaLink="false">125092:1708872:2927710</guid><description><![CDATA[<p>Some would say that marketing's been around since Roman times. But with the dawn of the industrial age, we've seen media explode and overload. This little animation provides a look at where we've been and where we are now at the dawn of social media.</p>
<p><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/ciSrNc1v17M&hl=en&fs=1&rel=0"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/ciSrNc1v17M&hl=en&fs=1&rel=0" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object></p>
<p>&nbsp;</p>]]></description><wfw:commentRss>http://www.blockbeta.com/blog/rss-comments-entry-2927710.xml</wfw:commentRss></item><item><title>Get Demographics and Psychographics by Zip</title><category>Marketing How-To's</category><dc:creator>Robbin</dc:creator><pubDate>Sun, 28 Dec 2008 20:00:25 +0000</pubDate><link>http://www.blockbeta.com/blog/2008/12/28/get-demographics-and-psychographics-by-zip.html</link><guid isPermaLink="false">125092:1708872:2761395</guid><description><![CDATA[<p>If you're putting together a business plan, trying to market locally, or just want to see how geography is your destiny, check out <a href="http://www.claritas.com/MyBestSegments/Default.jsp" target="_blank">MyBestSegments</a>, a free service from Claritas. It includes U.S. market segmentation data that you can drill down by zip code to discover demographics and psychographics. "MyBestSegments encompasses a variety of categories about consumer markets, including travel, eating out, shopping, auto purchases and much more!"</p>
<p>It's just another way you can get inside your customers' heads to market more effectively, whether you're developing products and services, creating a marketing campaign or choosing media.</p>]]></description><wfw:commentRss>http://www.blockbeta.com/blog/rss-comments-entry-2761395.xml</wfw:commentRss></item><item><title>Happy Days are Here Again for Web Startups. Not.</title><category>Startup Strategies</category><dc:creator>Robbin</dc:creator><pubDate>Thu, 11 Dec 2008 00:22:55 +0000</pubDate><link>http://www.blockbeta.com/blog/2008/12/11/happy-days-are-here-again-for-web-startups-not.html</link><guid isPermaLink="false">125092:1708872:2680993</guid><description><![CDATA[<p>Sometimes, if you can get enough eyeballs to visit your site, you can support your web business with Google Adsense ads (you know, those relatively non-obstruvise text ads that run along the tops or sides of a website). Well, at least you may be able to pay for hosting services. To move beyond that, you'll need to achieve a pretty significant visitor threshold to attract real advertisers.</p>
<p>In this economy though, if you're trying to get funding based on an advertising revenue model, you may have to rethink your strategy to find new revenue streams. VC's just aren't supporting businesses whose sole income is expected to be generated from ads, as this 12/8/08 <a class="offsite-link-inline" href="http://bits.blogs.nytimes.com/2008/12/08/are-free-ad-supported-web-sites-over/" target="_blank">NY Times article</a> points out.</p>]]></description><wfw:commentRss>http://www.blockbeta.com/blog/rss-comments-entry-2680993.xml</wfw:commentRss></item><item><title>Social Media Changing the Face of Tech Innovation</title><category>Social Media</category><dc:creator>Robbin</dc:creator><pubDate>Tue, 18 Nov 2008 16:51:45 +0000</pubDate><link>http://www.blockbeta.com/blog/2008/11/18/social-media-changing-the-face-of-tech-innovation.html</link><guid isPermaLink="false">125092:1708872:2579887</guid><description><![CDATA[<p>In a recent article published in Harvard Business Review's <em>Working Knowledge</em> (11/10/08), Martha Lagace reported on the panel discussion, "The Technology Revolution and its Implications for the Future," moderated by HBS professor David Yoffie. Here are some key points:</p>
<ul>
<li>The social media landscape continues to grow and evolve -- that includes the 1.5 billion people in the world who have Internet access, more than 300 million with broadband access to the home, and the 3 billion with cell phones.</li>
<li>Capitalizing on social media is still all about advertising, but how advertisers benefit from it is still being worked out.</li>
<li>Managing the colossal growth of information created on the Web will drive investment in that area.</li>
<li>Companies are still trying to figure out how to combine what they know about customers from the physcial world with what they learn about them online.</li>
<li>Innovation in the form of scalable Web applications may come from any quarter, from the garage to the corporation, with as little investment as $10,000-$50,000.</li>
</ul>
<p>The key to all this technological innovation, however, is creating simple applications that are relevant to the people using them. "...people want to organize their experience according to their own interests." One possible solution is to "...create a dashboard of simplicity that is very open to the whole Internet, not just to the company it may be associated with, and will elevate social connections in a way that drives dollars," said Sue Decker of Yahoo! <a href="http://hbswk.hbs.edu/item/6079.html" target="_blank">read the whole article</a></p>
<p>&nbsp;</p><p></p>]]></description><wfw:commentRss>http://www.blockbeta.com/blog/rss-comments-entry-2579887.xml</wfw:commentRss></item></channel></rss>