Marketing 101 Workshops

Downtown Seattle SCORE 1-3pm

Starting or running a business without marketing is like building a house without a blueprint. It may just collapse. The Marketing 101 series addresses many aspects of marketing a small business, from market research to product planning and promotions. Get a leg up on the competition by learning that there's more to it than advertising and sales alone. Take one or several, and we'll show you how to avoid some classic and expensive mistakes. Only $25 for a jam-packed 2 hours + Q&A. Sign up for one or several

January 14, 2011     Create a Product or Service People Want to Buy

Marketing isn't just about advertising or sales. It's about having the right product for the right market. It's one of the most important aspects of starting a business.

You'll learn:

• Market research techniques and and low-cost resources for finding key data about your market, including demographics, psychographics, behaviors and motivations
• How to put your product and/or services together in a way that puts you ahead of the competition
• How to "package" intangible services so they're more attractive to buyers
• Key marketing concepts like, "positioning, messaging and branding"
• Why timing is a key differentiator and how to take advantage of it

If you're in the ideation or planning phase of your business, this workshop is right for you. However, if you've been in business for a while and you're having difficulty getting customers, it will help you rethink your business model and help you find new ways to look at your market, competition and product/service offering.