Marketing Made Simple
A workbook to help you get marketing done
If you've taken any of Robbin's workshops, you know there are no marketing short-cuts. In this handy workbook compiled from many of her classes, you'll get worksheets to help clarify your marketing strategy, build and market your website and help you manage the right people for your marketing project.
For just $6.95*, you get easy-to-follow instructions and exercises on the following topics:
- SWOT analysis
- Defining your brand
- Market research sources
- What's included in Demographics, Psychographics, Behavior and Geography?
- How to focus on benefits (NOT features)
- How to use Website tags for Search Engine Optimization (SEO)
- How to get other sites to link to yours to drive traffic
- A list of local search engines for promoting your business
- ... and more, all designed with the small business owner or marketing manager in mind.