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ReputationTracking

Wondering whether all your efforts at social networking are working? Curious to see if anyone's talking about you? Go beyond basic search engines, news sites or Wikipedia results with one of these tools.

  • Twitter

    These sites are useful for seeing how you're doing on Twitter. Of course the data is open to interpretation and may have little relation to how much impact Twitter has on your marketing.
    • Klout
      Monitors Tweets to see who the key influencers are by topic.
    • TweetScan
      See if you're being mentioned on Twitter. Set up email alerts too.
    • Tweet Volume
      Uses Twitter and Google data to create a handy chart showing counts for words and phrases as they appear on Twitter. Also useful if you’re a marketer and want to share with your clients.
    • Twinfluence
      Measures influence of Twitterers and their followers, combined “with a few social network statistics thrown in as bonus.” Simply type in your twitter account name and password, and voila, get information about velocity, social capital and more.
    • Twitterank
      “Like Page Rank for twitter users.” You get a percentile ranking. In case you can’t remember what that means from your SAT days, that’s how much higher you are than a percentage of people in the system.
    • Twitter Grader
      Simply type in your Twitter user name and you’ll get rank and grade.
    • Twitter Search
      Twitter search engine.

  • Blogs

    • Blogpulse
      Offered by Nielson of TV tracking fame, blogpulse is their free service that analyzes and reports on daily blog activity. BuzzMetrics is their sophisticated social media monitoring tool.
    • IceRocket
      Tracks blogs and more.
    • Technorati
      Latest technology news.
    • Feedburner
      Track your blogs.

  • Conversations and Buzz

    • AideRSS
      Track your RSS feeds.
    • BoardTracker
      Tracks discussion forums.
    • eCairn
      Automates tracking and participation. Starting at $99/month.
    • Google Alerts
      Google will track keywords you've selected. Information is sometimes dated. Set your preferences to avoid email overload.
    • Google Trends
      Tracks keywords over time and terms from social networks.
    • Google Insights
      Narrow your keyword search by location, category or seasonal factor.
    • Keotag
      Search for keyword tags across 14 different sites that aggregate content.
    • Radian6
      Integrates WebTrends and Salesforce data. Its sophistication probably means it's expensive; no pricing listed on their site.
    • Samepoint
      "See what people are talking about" with this social media search engine.
    • Scout Labs
      Automates tracking and research. $250/month.
    • Social Mention
      One of the coolest freebies I've found so far. They find specific mentions, but also try to make sense of the data by providing analytics.
    • Trackur
      A comprehensive monitoring tool, starting at a low price for one word. To make it truly valuable, you could end up spending a lot more.

  • Dashboards

    It isn't easy keeping track of everything going on when it comes to social media, but check out one of these services trying to bring it all together.
    • Xinu
      Check PageRank, Backlinks, Indexed Pages, Rankings and more.