Search Engine Marketing (SEM)
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Keywords
Keywords are at the heart of any search engine marketing program. Use these tools to figure out yours.-
Track the rise and fall of Google's search rankings for 1,000 keywords.
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A list of places resources for figuring out the phrases people use to find stuff.
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Search keyword combinations.
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Inside Search Engines
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See what search engine spiders see when they come to your site. It will help you improve your site's optimization.
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See the relationship between search engines, and who supplies whom with information.
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Although this site is aimed at SEO professionals, and has a hefty $49/month fee, it offers many free tools and useful information.
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Competitive Info
See what the competition's doing on the Web.-
Spy on your online competitors. Download competitors keywords and adwords.
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See who's bidding on specific keywords or search terms at Google. Will even show you a company's ads.
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Search by keyword and see results displayed visually. Great for getting ideas.
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Visually displays the connections between related websites.
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Track Your Own Site
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Check your site's link popularity.
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Provides trend reports on your website's rankings.
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Find the best sites in your category (in search engine terms) so you are well-linked to them. This will help improve your own search engine rank.
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