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2011 Workshops

Marketing Basics
Starting or running a business without marketing is like building a house without a blueprint. It may just collapse. There's more to it than advertising and sales alone, so take a workshop and get a leg up on the competition. In fact, we'll show you how to avoid some classic and expensive mistakes too. Marketing workshops include:

-Create a Product or Service People Want to Buy (7/21)
-Marketing Plan Essentials (8/18)
-Promote Your Business the Right Way (3/17, 9/15)
-Marketing Report Card (4/27, 10/20)
-Your Print Materials Say a Lot About You (5/27, 11/16)
-Affordable Media Advertising for the Small Business (6/16, 12/15)

Internet Marketing
Whether you’re an Internet newbie or want to use your website to promote, operate and grow your business, these sessions are for you. Part presentation, part creative exchange, part Q&A, we’ll cover different topics, exploring tips and techniques for being successful on the Net. Internet marketing workshops include:

-Build Your Website Fast and Easy (6/29)
-Web Makeover Show (4/7, 10/25)
-Online Marketing and Driving Traffic to Your Website (3/23, 8/24, 11/8)

Social Media
It may be the hottest thing, but if you don't know where it fits in your promotional strategy, it could mean a lot of work for nothing. Part 1 is an intro for beginners, what it is and how to get started; Part 2 goes into how to use it to promote your business; Part 3 is about how to take advantage of the latest tools and techniques.

-Making Sense of Social Media, Part 1 (5/6, 9/1)
-Making Sense of Social Media, Part 2 (6/2, 10/6)
-Making Sense of Social Media, Part 3 (7/7, 12/1)

Events, Seminars & Workshop Calendar

We offer classes and workshops for startups and small businesses on marketing, Internet business and social media. Live classes are motivating, and provide an opportunity to ask questions of an experienced small business consultant while networking with your peers. Most are held in the Seattle area, unless noted.
Here's info about the instructor, Robbin Block

We will also include events like book signings and business get-togethers. It's good to step away from your computer once in a while.

 

September 2011

9/15/11: Promote Your Business the Right Way, Seattle, WA (1-3pm)

Acquiring new customers and getting the old ones to come back for more is always a challenge. At this workshop, we’ll talk about the strategies, tools and media that make sense for a small business. From PR and advertising to Internet marketing and social media, you’ll learn how to make the right choices and creative techniques for stretching your marketing dollar. Part of the Marketing 101 series at Seattle SCORE. Only $25 for a jam-packed 2 hours + Q&A. Sign up
 
You’ll learn:

  • About creating a promotional calendar
  • How to determine a promotional budget
  • Tips for negotiating media
  • Who to hire when you need help

 

9/20/11: Free Seminars Hosted by Constant Contact at the Museum of Flight, Seattle, WA

The Power of Email Marketing (9:30am - 11:30am)

Explores the basics of email marketing, why it works, how it easily integrates with social networking sites, and how to use it in your business planning and marketing strategy to achieve your business goals. It's a comprehensive look at best practices and winning strategies for getting and keeping quality subscribers, increasing deliverability and open rates, writing good headlines and content, saving time and getting readers to take action. Sign up

Social Media Made Simple & Slay the Social Media Dragon (1:30pm - 3:30pm)

In this introductory session, we'll explore what social media is, some of the strategies and best practices. We'll also show you how to incorporate it into your business life without losing productivity, and how to use these low-cost tools to gain visibility, develop relationships and drive sales and response. Sign up

9/24/11: Bizfair at Renton Technical College (8am-3:30pm), Renton, WA

This very popular annual event features free seminars on a wide variety of topics taught by business experts. Hear from successful business people. Speak with representatives from federal, state and local government agencies, chambers of commerce, and business and trade associations at more than 30 exhibitor booths.

Robbin Block will be returning again this year to teach at least 2 workshops. learn more at their website

 

October 2011

 

10/4/11: Small Business High Speed Growth, Tarrytown, NY (9am-3:30pm)

Free business mentoring and networking sponsored by SCORE and American Express Open at the Tarrytown Marriott in Westchester County. Learn how to market to obtain "the right" customers. Get tips for strengthening your finances.  Robbin Block will be delivering the marketing workshop. Learn more and register

 

10/6/11: Making Sense of Social Media, Part 2, Seattle, WA (1-3pm)

Understanding what social media is and choosing the right sites was covered in Part I. Now we'll address how to make the most of the sites you've chosen and your time. You'll leave with tips and tools you can start using today to improve your results. At Seattle SCORE. Only $25 for a jam-packed 2 hours + Q&A. Sign up

You'll learn:

  • How to make the most of the social sites you've chosen
  • Knowing what to say and when
  • Time-saving tips & tools
  • How to measure your results

 

10/15/11: Build and Promote Facebook Fan Page Workshops, Seattle, WA (9:45am-2:30pm)

A personal profile is one thing, but if you want to use Facebook® for business, this introductory workshop is for you. More than just a how-to, you'll learn marketing techniques to help you take advantage of what the site has to offer a small business.

Taught in two information-packed sessions, we use a combination of lecture and hands-on, so bring your laptop and be prepared to work to build your business’s presence.

Learn more and order tickets

Only 35 seats available for each class. Sign up today.

10/20/11: Marketing Report Card, Seattle, WA (1-3pm)

Knowing where your sales are coming from is essential for understanding if your marketing is working or not. That means you need to understand how to measure what customers are doing and how they’re reacting to your material, from when they first hear about you through to the final sale. If all the numbers have your head in a spin, this workshop will help set you straight. Part of the Marketing 101 series at Seattle SCORE. Only $25 for a jam-packed 2 hours + Q&A. Sign up

You’ll learn about:

  • Key metrics and where to find the data
  • Implications for marketing and what you can do to improve your numbers
  • Website analytics and what to look for
  • Social media monitoring and tools

 

10/25/11: Web Makeover Show, Seattle, WA (1-3pm)

Back by popular demand. Learn best practices for what makes a great website. Then, we'll surf to several lucky class members’ websites for a critique, and everyone can contribute their ideas for improvements. Ideas usually fly, so you’re sure to learn how to make your site all it can be at this event. Part of the Internet Business Basics series at Seattle SCORE. Only $25 for a jam-packed 2 hours + Q&A. Sign up

November 2011

 

11/8/11: Online Marketing and Driving Traffic to Your Website, Seattle, WA (1-3pm)

In this workshop, we’ll talk specifically about all the ways you can promote your business online. We’ll start with Search Engine Marketing (SEM), including registration, optimization, organic search and cost per click advertising. Then we’ll introduce you to directories and social media for developing backlinks, essential for driving traffic to your site. And finally, we’ll touch on the relationship between search engines and social media. Only $25 for a jam-packed 2 hours + Q&A. Sign up

11/16/11: Your Print Materials Say a Lot About You, Seattle, WA (1-3pm)

Many factors go into deciding what to print, what to include and how it should look. Good or bad, what you print communicates more about your business than what you do. Bring in your designs and materials, and we’ll critique them right on the spot. Part of the Marketing 101 series at Seattle SCORE. Only $25 for a jam-packed 2 hours + Q&A. Sign up

You’ll learn:

  • What makes a great piece
  • Printing options, from desktop to on-demand to offset printing
  • How to cut costs

 

December 2011

 

12/1/11: Making Sense of Social Media, Part 3, Seattle, WA (1-3pm)

What's new in social media? In this workshop, we'll talk about QR codes, magazines you can create with Twitter feeds, the latest changes to Facebook Fan pages, the relationship between search engines and social media, and more. We'll talk about what they’re all about and how to leverage them for marketing. This class is for people already familiar with social media and who are comfortable with Facebook. If not, you may want to sign up for Parts 1 or 2. At Seattle SCORE. Only $25 for a jam-packed 2 hours + Q&A. Sign up


12/15/11: Affordable Media Advertising for the Small Business, Seattle, WA (1-3pm)

Advertising opportunities are everywhere from online to the shopping cart to the mobile device. We’re talking about the pay-stuff here that can run into big bucks, but there are ways to navigate the options to create impact for your business. We’ll start by explaining how each advertising medium works and then explore the online, print, electronic and mobile media a small business can manage on a limited budget. Part of the Marketing 101 series at Seattle SCORE. Only $25 for a jam-packed 2 hours + Q&A. Sign up

You’ll learn:

  • Key concepts like reach, frequency, campaigns and timing
  • How to negotiate with the media
  • Essential components, effective ads, and their production
  • When coupons make sense