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Make Sense of Social Media
for Your Business

Confused about where social media fits in your marketing plan? This book explains it in clear and practical language and includes tips and tools you can put into practice immediately.

 I just purchased your book on recommondation [sic] from a FB friend...I can't wait to devour it!
Stephen Dusty Roberts

Social Media Times

Learn how to use social media for local marketing in the latest issue (PDF)

Social Media Applications

Applications allow you to build your own social network or add social tools to your existing site. Before you consider which ones to add, check out this video from Jimmy Wales, the creator of Wikipedia and Wikia.

  • Build Your Own

    • 34+9 from TechCrunch
    • KickApps
    • Ning
      Create your own social network. No programming required, and it's free.
    • Wikia
      Build your own Wiki, from the maker of Wikipedia.
    • Wetpaint
      Create branded communities with this Wiki tool started by a Seattle developer.

  • Lifestreaming

    Manage your social media accounts -- at least you can try to.
    • Flock
      A downloadable social Web browser that integrates blog, news, and social networking sites.
    • FriendFeed
      Set it up to automatically import your material from over 40 sites across the Web; then you can share it.
    • MyBlogLog
      Connects your online social life to likeminded readers and authors.
    • Profilactic
      Incorporates material from you and your network, and supports 186 sites. If they don’t support one that you’re interested in, you can add it yourself.
    • Tumblr
      More of a "blogging" tool, allows you to post any content from anywhere, such as your desktop, mobile device or email.