Social Media Workshops

July 21, 2010, 1-3pm at Seattle SCORE

Making Sense of Social Media, Part I

Repeats 11/5

Social media is all the rage and millions of people are flocking to it. But many businesses have yet to embrace its power. See what the hype is all about and find out how you can use it to build reputation, drive website traffic and win new business. $25. sign up

You'll learn:

• The benefits and anatomy of social media, including blogs, social networks and more
• Understanding where it fits in with your marketing
• How to choose the right social sites (i.e., “should I be on Facebook?”)
• How to create your own social media toolkit

July 28, 2010, 10am-1pm at Mercer Island Community Center in WA

Unlock the Marketing Potential of Your Facebook® Fan Page

Hands-on workshop shows small businesses how to build and promote “Fan” pages 

A personal profile is one thing, but if you want to use Facebook® for business, this workshop is for you. Learn how to take advantage of what the site has to offer, from designing a more effective page to attracting a following. Get the ins and outs of layout, applications, integration and cross-promotion. We’ll use a combination of lecture and hands-on, so bring your laptop and be prepared to work to build and promote your business’s presence.

• We’ll start with some of the basics: welcome pages, profile pictures, vanity URL’s and notifications setup
• Learn how to make your page more relevant and customized with layout, tabs, applications, images and FBML
• Automate connections between your page and your blog, Twitter account and more to cross-promote and save time
• See what other businesses are doing to encourage comments, likes, links, and shares to engage visitors, increase their fan base and get them to spread the word

By the time you leave, you’ll have a better page and concrete tools you can put into practice immediately to keep it growing in popularity. Register by 7/18/10 for only $40. Only 25 seats available.

Get more information and buy tickets

August 18, 2010, 1-3pm

Making Sense of Social Media, Part II

Repeats 12/15

Understanding what social media is and choosing the right sites to participate in is the first step. Now we'll address how to make the most of the sites you've chosen and your time. You'll leave with tips and tools you can start using today to improve your results. $25. sign up

You'll learn:

• How to make the most of the social sites you've chosen
  
• Knowing what to say and when
  
• Time-saving tips & tools
  
• How to measure your results