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Make Sense of Social Media
for Your Business

Confused about where social media fits in your marketing plan? This book explains it in clear and practical language and includes tips and tools you can put into practice immediately.

 I just purchased your book on recommondation [sic] from a FB friend...I can't wait to devour it!
Stephen Dusty Roberts

Social Media Times

Learn how to use social media for local marketing in the latest issue (PDF)

Social Media Workshops

 

March 3rd, 1-3pm
Making Sense of Social Media, Part 3

What's new in social media? In this workshop, we'll talk about QR codes, magazines you can create with Twitter feeds, the latest changes to Facebook Fan pages and more. We'll talk about what they are and how to use them for marketing. This class is for people already familiar with social media and are comfortable with Facebook. If not, you may want to sign up for Parts 1 or 2. Sign up for only $25

May 6th, 1-3pm
Making Sense of Social Media, Part 1

Marketing a small business is like trying to conquer a many-headed beast. And now, Facebook pages, blogging and Tweeting are making it even more difficult to know what to do. At this workshop, get a reality check on all the hype as you learn the true benefits of social media for building your reputation, driving website traffic and engaging your audience.

You'll learn about:

  • The different types of social sites, from social networks to social shopping
  • How to choose the right ones, "Should I be on Facebook?" "Do I really need a blog?"
  • The importance of niche sites, where to find them, and how they may be more effective than the "royal three"
  • What Twitter is really good for
  • How to create your social media toolkit
  • The dos and don'ts of social sites

This is a real beginners class, but of course it would be helpful if you've spent a little time playing online to familiarize yourself with the workings of social sites. It would also be helpful to have a basic understanding of marketing. If you don't, you may want to sign up for some of our marketing workshops. Held at Seattle SCORE in downtown Seattle. Sign up for only $25

June 2nd, 2011, 1-3pm
Making Sense of Social Media, Part 2

Understanding what social media is and choosing the right sites to participate in is the first step. Now we'll address how to make the most of the sites you've chosen and your time. You'll leave with tips and tools you can start using today to improve your results. $25 at SCORE in downtown Seattle. sign up

You'll learn:

  • How to make the most of the social sites you've chosen
  • Knowing what to say and when
  • Time-saving tips & tools
  • How to measure your results

 

Watch this space for more new and exciting workshops coming in 2011.
Or sign up for our newsletter and we'll let you know what's coming up.