Social Persuasion

Making Sense of Social Media for Small Business

If you’re looking for a way to leverage this new technology without wasting your time playing online, consider this your social media survival guide.

Designed with the small business in mind, you’ll learn:

• Where social media fits into your business and marketing strategy
• How to choose the right social sites, like “Should I be on Facebook or LinkedIn?”
• Why you may not need your own blog, but could use a Facebook page
• How to make the most of your time and resources to reach your goals
• Methods for measuring your progress to see if it’s worthwhile

Also includes practical advice:

• Strategies and tactics you can put into practice immediately
• Step-by-step instructions for finding niche social sites
• Hundreds of low and no-cost online resources
• Glossary of key marketing and social media terms