New Retail Micro-Business Incubator, Ventures, Hosts “Social Persuasion” Author Robbin Block for Talk on Social Media Marketing and Book Signing October 14th, 6-8pm
Marketing strategist and local author Robbin Block demystifies social media and signs her recently published book “Social Persuasion: Making Sense of Social Media for Small Business” at Ventures in the Pioneer Square neighborhood of Seattle on Thursday, October 14th, 6-8pm.
(Seattle, WA) – Ventures, a recently launched retail store and micro-business incubator in the Pioneer Square neighborhood of Seattle, will host a book signing with Robbin Block, the author of Social Persuasion, on October 14th, 6-8pm.
Robbin has shared her strategic insights with thousands of entrepreneurs and is well known for her straightforward style. This sometimes irreverent approach is translated into her book which brings clarity to the often-confusing world of social media marketing. The book ignores the hype to help small business owners decide how to allocate their limited marketing resources.
82% of small businesses using social media are primarily on Facebook and for many the medium is not meeting their expectations, according to a Social Media Today story quoting a June market study by Network Solutions and the University of Maryland. Robbin believes, "That's not surprising since many small business owners are jumping on the Facebook bandwagon simply because they think everyone else is. They're not looking at the whole picture to understand their customers. Facebook may attract big numbers, but they're not always buyers. There are other social sites that can be a lot more effective at targeting an audience."
Robbin will be providing insider tips as well as signing her book at the newly opened Ventures located in the historic Nord building. The store is the retail incubator for Seattle-based nonprofit Washington CASH (Community Alliance for Self-Help) and showcases unique products and services created by the program’s clients and other local, aspiring entrepreneurs. Featured products and services include gifts, fashion accessories, kitchen goods, greeting cards, books, photography, event planning and more. Social Persuasion will be available for purchase at the Ventures book signing for $19.95.
BOOK SIGNING
October 14, 2010
6-8pm
Ventures
314 1st Avenue South
Seattle's Pioneer Square
206-508-1342
ABOUT ROBBIN BLOCK
Robbin Block, marketing strategist and corporate renegade, has been evangelizing the benefits of marketing strategy for over 25 years. Part geek, part creative, she combines the best of traditional and new media like nobody's business. She's given hundreds of engaging and often humorous presentations that deliver a dash of economic theory with a healthy dose of New York skepticism. Learn more
ABOUT VENTURES
Ventures, the retail incubator for Seattle-based nonprofit Washington CASH (Community Alliance for Self-Help), showcases unique, inspiring products and services created by the program’s clients and other local, aspiring entrepreneurs. Located in the historic Nord building in Seattle’s Pioneer Square, Ventures is working to empower local micro-businesses that lack other representation by offering market access in a premium boutique setting. Vendors also benefit from experienced guidance in merchandising, product and service development, and retail marketing. Learn more
ABOUT WASHINGTON CASH
Washington CASH (Community Alliance for Self-Help) empowers aspiring entrepreneurs with limited resources—and unlimited potential. OurThe nationally-recognized nonprofit program equips people new to the world of business with the tools, skills, and resources critical to launch and manage successful small enterprises. This multi-faceted strategy combines business education, peer network and support groups, one-on-one coaching, community resources, microloans, market access and more. Learn more
PUBLICATION DETAILS
Social Persuasion: Making Sense of Social Media for Small Business
Author: Robbin Block
Category: Business
ISBN: 9780982601303
Pub Month: February 2010
Retail: $24.95 (US)
Publisher: Block Media
Cover: Trade Paper
Page Count: 258
Contact:
Robbin Block
Blockbeta Marketing
www.blockbeta.com
(206) 335-5929
robbin@blockbeta.com
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