VENU
Sylvia O'Stayformore
Venu specializes in helping entertainers, event managers and venues promote via social media. We combine traditional marketing expertise with insights on social media to bring you the most strategic and effective ways to use the new medium. We've even written a book on the subject.
Events and Entertainment (E&E) are a natural fit with social media marketing. Why? Simply because events and entertainment in and of themselves are social. It's easy to put together a guest list, invite friends, relate a story, share photos and more. Social media's ability to deliver messages immediately makes it an ideal medium for those events people attend spontaneously.
Venu will select only the most appropriate social tools to maximize your investment in it, taking into account the local and time-sensitive nature of E&E. We make sure you're listed on the appropriate calendars and that announcements are posted at the right time. And although the Web is international, events for the most part are not. People will only travel so far, so we make sure you get enough local coverage.
The following are just some of the ways we can help you with your social media marketing efforts. When you're ready to get started, contact us. We'll be happy to discuss your needs and provide you with a proposal.
Events and Entertainment (E&E) are a natural fit with social media marketing. Why? Simply because events and entertainment in and of themselves are social. It's easy to put together a guest list, invite friends, relate a story, share photos and more. Social media's ability to deliver messages immediately makes it an ideal medium for those events people attend spontaneously.
Venu will select only the most appropriate social tools to maximize your investment in it, taking into account the local and time-sensitive nature of E&E. We make sure you're listed on the appropriate calendars and that announcements are posted at the right time. And although the Web is international, events for the most part are not. People will only travel so far, so we make sure you get enough local coverage.
The following are just some of the ways we can help you with your social media marketing efforts. When you're ready to get started, contact us. We'll be happy to discuss your needs and provide you with a proposal.
Social Media ToolkitCreating a social media toolkit™, will help you communicate consistently and correctly by gathering everything you need in one place. These materials may be used for future marketing efforts as well. The toolkit we’ll create for you includes:
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Social Site List & ProfilesIt’s important to include niche sites in your list, beyond the mainstream sites mentioned above, to target more effectively. We’ll compile a top-ten list based on the target audience, relevance and traffic. The list may include neighborhood blogs, bookmarking, review or social networking sites and more.
We’ll also help set up the profiles on each page using the toolkit. |
Facebook PagesMay include creating the page, recommendations for enhancing it, finding and joining appropriate groups, connecting with other social sites and tools, creating a Facebook Badge to link to your website, etc. You’ll want to invite existing contacts to the page and add your page’s link everywhere (i.e., website, social sites, email signature, etc.).
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Calendar ListingsIncludes writing content and placing listings on event calendars and within calendars on social networks.
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Social WidgetsAnother option for making the most of social media is to either build social tools into your website (i.e., forums, discussion boards, member walls and activities, etc.) or to build your own social site on a service like Ning. To get your feet wet, we may start by adding polls and games into your site.
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Social MaintenanceDepending on the recommended list of social sites, we can provide you with a program of regular updates on those sites. This may include Twitter postings, calendar updates, Facebook updates, etc.
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Reputation MonitoringMonitoring social media activities allows us to respond to any comments or posts as they come up. It will also help you see what's working and what isn't, and enable us to revise accordingly. We can set you up with social tools that make that a bit easier, like a reputation monitoring dashboard.
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