Upcoming Marketing Workshops
Join us for a rollicking ride through websites looking for what makes them work and what trips them up. It's an opportunity to learn best practices. Several lucky attendees' websites will be chosen for a critique, and the floor is open to everyone to contribute their ideas. Ideas usually fly, so you’re sure to learn how to make your site all it can be at this event. It's a great way to get ready for the upcoming business season.
Package & Promote Your Service Business
Thursday, September 28, 2017
2 parts: 11am-12:30pm PST and 1pm-2:30pm PST
Selling services is not like selling vacuum cleaners. They're intangible: customers can’t see, touch or try before they buy.
Part 1 -- Package, 10:30-11:30
This workshop is designed to help you focus on what you're good at and how to package it into more attractive offerings that are easier to sell.
Part 2 -- Promote, 12noon-1pm
Get ideas and tips for spreading word of mouth and building your reputation, particularly through online marketing, and how to use your website in a more compelling way to drive leads and ultimately close more sales.
Saturday, September 30, 2017
The 21st annual Bizfair will be at Renton Technical College. This all day event is free and features everything a small business owner needs to know and a trade show linking you to loads of free resources.
Robbin will be teaching Slay the Social Media Dragon.
Do It Yourself (DIY) Websites
Wednesday, November 1, 2017
You've got a great business idea, need a website, but don't know where to begin. Before you hire designers, coders, your niece or nephew, we'll show you how to get a site up correctly, quickly and inexpensively. We’ll explain all the components, then help you choose between builder tools like: Wix, Weebly, Wordpress, Squarespace and Shopify for eCommerce. You'll also learn about architecture, navigation and content -- the words and images you'll need to create an effective site. Sign up through Eventbrite
Drive Traffic to Your Website
Saturday, November 4, 2017
Free at the Lynnwood Library
You’ve got a great website, but few visitors. Learn what it takes to get attention using online techniques. From Search Engine Optimization (SEO makes your site visible to Google) to linking strategies, then on the creating awareness through publishing and social media.
Website Attraction and SEO (Search Engine Optimization)
Wednesday, November 8, 2017
There are no secrets to making your site visible to search engines. We'll show you SEO (Search Engine Optimization) basics you can do yourself to make your website more attractive to search engines. Covers Google's small business marketing stack: Webmaster Tools, MyBusiness, Merchant and Keyword Planner. Then we'll explore other options for making your site a traffic magnet. Sign up through Eventbrite
Last night's class [Drive Traffic to Your Website] was amazing, and I just wanted to say thanks. You were fantastic, and your content was the best I've seen...period. Steve Alexander, ChamberFunding.org
It's good to step away from the computer once in a while to ask questions and make new connections.
If you're interested in any of these, but they're not scheduled, let us know. We'll work on adding them to the calendar.
Principles of marketing and how to apply them to your business. What marketing is and isn't (there's more to it than sales, advertising and social media); know your audience; market research; positioning, branding and messaging; differentiation; USP; product/service packaging and distribution.
Build Your Website Fast