Marketing Consulting for High Involvement Products & Services
Blockbeta was started in Seattle in 2007 by Creative Marketing Strategist Robbin Block. She has an MBA from Boston University and a BA in Economics from the State University of New York at Albany, which enables her to deliver marketing solutions focused on an entire business, not just a particular marketing tactic.
Blockbeta works with expanding B2B and B2C businesses in high involvement products and services — they're complex, high touch, often custom and typically high ticket, yet low volume.
These may be manufacturers, makers, B2B and B2C services or online publishers. They operate in direct, retail and ecommerce channels. Clients range from a wood sign carver, dog leash manufacturer, technical trader, Connecticut B&B, and all types of service providers, subject experts, and consultants.
Although we have many in-house digital and traditional marketing skills, we use our long experience and expertise to team with just the right people to execute our clients' marketing projects. These may include photographers, designers, Wordpress developers and more as needed.
We build websites with Weebly, Shopify and Squarespace in-house. We team with a Wordpress technical expert for backend development, while we take care of the strategic front end and content.
Robbin Block, Creative Marketing Strategist
Author and Radio Producer
Robbin is the author of Social Persuasion: Making Sense of Social Media for Small Business. She also produced and hosted the live interview radio program Minding Your Business for 2 years in Seattle.
The best way to see how Robbin operates is to attend one of her marketing workshops or read her book. She's given hundreds of engaging and often humorous presentations that deliver a dash of economic theory with a healthy dose of New York skepticism.
Hire Robbin to speak at your next event, seminar or workshop
Robbin's presentations are inspirational, motivate listeners, and give them real tools they can put into practice immediately.
She has presented to business owners, associations and corporate groups. Formats include: corporate training, conferences, organization meetings and private gatherings, and panel moderation.
For information on dates, rates, and references, please contact us. If you have a last minute cancellation, let us know. Robbin may be able to fill in, subject to availability, location and topic.
Minding Your Business podcasts
Social Persuasion book
Radio and Voice Over Work
Robbin is an enthusiastic, passionate speaker who knows her stuff. -- Drive Traffic workshop attendee