Should you offer coupons to boost your business or is it the marketing tool of last resort? A lot of businesses think offering a reduced price on products or services is going to improve their bottom line. Not necessarily. The following checklist will help you decide when it's right to offer a lower price or discount. Using discounts or not depends on many factors, including your business model and what you’re trying to accomplish. It’s not a quick fix. The simple truth is that coupons or discounts are advertising. That is, you’re paying to attract customers. Think your strategy through before you take the plunge. Pros:
Cons:
Discounts are the Last Promotional Tool, Not the FirstIf you do decide to use coupons, consider the following:
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Robbin BlockSharing what I know and love about marketing small to medium businesses. About me Categories
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