According to a recent Kauffman Foundation survey, 16.3% of aspiring entrepreneurs cited persuasiveness as a skill they would like to improve. No doubt, it's an essential skill underlying the success of most businesses, whether it's used to convince someone to invest or to compel someone to buy your stuff. So the better you understand your customer and where your product or service fits their needs and desires, the more persuasive you will be.
Here are a few tips for building up your persuasion muscle:
Nothing irks me more than people who dole out marketing advice when they don't have any background in the discipline.
What am I talking about? I don't want to name names or websites, but here's an example:
Why is this a problem? Because entrepreneurs, startups, owners follow the advice, rather blindly. They don't know how to filter the good from the bad. This isn't their fault per se. They're often great at what they do, but not always knowledgeable about general business. There's no Yelp to vote a review up or down. Marketers don't require licenses. And it gives the rest of us a bad name when the "tactical strategies" backfire. How to protect yourself
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Robbin BlockSharing what I know and love about marketing small to medium businesses. About me Categories
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