Learn Marketing in Greater Seattle
Last night's class [Drive Traffic to Your Website] was amazing, and I just wanted to say thanks. You were fantastic, and your content was the best I've seen...period. Steve Alexander, ChamberFunding.org
Website Attraction and SEO
Part of Thundercraft weekend retreat hosted by Urban Craft Uprising
April 12-14, 2019
Learn more and register at Camp Thundercraft
There are no secrets to making your site visible to search engines with search engine optimization (SEO). Learn how to make your website more attractive to Google and visitors to drive traffic and conversion. We'll also explore Google's small business marketing stack, ecommerce tips and many other creative ways to make your site a traffic magnet.
April 12-14, 2019
Learn more and register at Camp Thundercraft
There are no secrets to making your site visible to search engines with search engine optimization (SEO). Learn how to make your website more attractive to Google and visitors to drive traffic and conversion. We'll also explore Google's small business marketing stack, ecommerce tips and many other creative ways to make your site a traffic magnet.
- SEO (Search Engine Optimization) basics you can do yourself
- What Google cares about in terms of ranking your site in search results
- The types of content that matter to visitors (and ultimately Google)
- How to acquire more inbound links (a critical ranking factor for Google)
Website Makeover Show
Wednesday, April 24, 2019
1pm-4:00pm
Learn more and register at Seattle SCORE
Join us for a rollicking ride through websites looking for what makes them work and what trips them up. It's an opportunity to learn best practices. Several lucky attendees' websites will be chosen for a critique, and the floor is open to everyone to contribute their ideas. Ideas usually fly, so you’re sure to learn how to make your site all it can be at this event.
1pm-4:00pm
Learn more and register at Seattle SCORE
Join us for a rollicking ride through websites looking for what makes them work and what trips them up. It's an opportunity to learn best practices. Several lucky attendees' websites will be chosen for a critique, and the floor is open to everyone to contribute their ideas. Ideas usually fly, so you’re sure to learn how to make your site all it can be at this event.
Learn best practices of effective websites, so you'll know what to say and do on your own:
- Do's and don'ts of great websites
- How to talk about your business to improve engagement and conversion
- How to select and use images to greater advantage
- Techniques for getting visitors to sign-up, call or buy
- Tips to make your site more visible to Google search to increase website traffic
Do It Yourself (DIY) Websites
Tuesday, May 21, 2019
6-8pm
Free: Registration Highly Recommended
Bellevue Main Library
You've got a great business idea, need a website, but don't know where to begin. Before you hire designers, coders, your niece or nephew, we'll show you how to get a site up correctly, quickly and inexpensively. We’ll explain all the components, then help you choose between builder tools like: Wix, Weebly, Wordpress, Squarespace and Shopify. You'll also learn about architecture, navigation and content -- the words and images you'll need to create an effective site.
The tools we recommend don't require much technical expertise. Even if you don't build it yourself, you'll get a good understanding of all the working parts so you can work more successfully with someone who will.
6-8pm
Free: Registration Highly Recommended
Bellevue Main Library
You've got a great business idea, need a website, but don't know where to begin. Before you hire designers, coders, your niece or nephew, we'll show you how to get a site up correctly, quickly and inexpensively. We’ll explain all the components, then help you choose between builder tools like: Wix, Weebly, Wordpress, Squarespace and Shopify. You'll also learn about architecture, navigation and content -- the words and images you'll need to create an effective site.
The tools we recommend don't require much technical expertise. Even if you don't build it yourself, you'll get a good understanding of all the working parts so you can work more successfully with someone who will.
It's good to step away from the computer once in a while to ask questions and make new connections.
Website Attraction and SEO
Tuesday, May 28, 2019
Free: Registration Highly Recommended
Bellevue Main Library
There are no secrets to making your site visible to search engines with search engine optimization (SEO). Learn how to make your website more attractive to Google and visitors to drive traffic and conversion. We'll also explore Google's small business marketing stack, ecommerce tips and many other creative ways to make your site a traffic magnet.
Free: Registration Highly Recommended
Bellevue Main Library
There are no secrets to making your site visible to search engines with search engine optimization (SEO). Learn how to make your website more attractive to Google and visitors to drive traffic and conversion. We'll also explore Google's small business marketing stack, ecommerce tips and many other creative ways to make your site a traffic magnet.
- SEO (Search Engine Optimization) basics you can do yourself
- What Google cares about in terms of ranking your site in search results
- The types of content that matter to visitors (and ultimately Google)
- How to acquire more inbound links (a critical ranking factor for Google)
Wordpress Freelancers Meetup
Thursday, June 6, 2019
10am-12:00pm
Learn more and sign up at Meetup
This Meetup group is for those who make their living using WordPress to create websites for other people’s businesses. It's not about themes or plugins, but rather about running a freelance business based in WP. Robbin will be delivering top tips for acquiring new clients to grow this specific type of business, from smartly packaging services through acquiring and closing leads.
10am-12:00pm
Learn more and sign up at Meetup
This Meetup group is for those who make their living using WordPress to create websites for other people’s businesses. It's not about themes or plugins, but rather about running a freelance business based in WP. Robbin will be delivering top tips for acquiring new clients to grow this specific type of business, from smartly packaging services through acquiring and closing leads.
Ecommerce Marketing — Get Ready to Sell More Products Online
Tuesday, July 16, 2019
6pm-8pm
Bellevue Main Library — registration info to come
If you’ve been thinking about getting into ecommerce, today’s platforms have made it so much easier. The real challenge is setting it up right to successfully compete. Learn what it takes to create a store, from choosing builder tools to getting the word out, and then converting visitors into customers.
Join instructor Robbin Block to discover:
You’ll get plenty of ideas for generating store traffic, plus tips, tools and techniques you can put into practice immediately.
6pm-8pm
Bellevue Main Library — registration info to come
If you’ve been thinking about getting into ecommerce, today’s platforms have made it so much easier. The real challenge is setting it up right to successfully compete. Learn what it takes to create a store, from choosing builder tools to getting the word out, and then converting visitors into customers.
Join instructor Robbin Block to discover:
- Recommended ecommerce platforms for building your store
- Keywords and Search Engine Optimization (SEO) tips to make your site more visible to Google
- The Google Stack, including Google Merchant
- Top 3 conversion essentials, and other creative merchandising tips
- What it takes to compete with Amazon
You’ll get plenty of ideas for generating store traffic, plus tips, tools and techniques you can put into practice immediately.
Package & Promote Your Service Business
Tuesday, July 30, 2019
6pm-8pm
Bellevue Main Library — registration info to come
Selling services is not like selling vacuum cleaners. They're intangible: customers can’t see, touch or try before they buy.
This workshop is designed to help you focus on:
You'll also get ideas and tips for:
6pm-8pm
Bellevue Main Library — registration info to come
Selling services is not like selling vacuum cleaners. They're intangible: customers can’t see, touch or try before they buy.
This workshop is designed to help you focus on:
- What you're good at
- How to package it into more attractive offerings that are easier to sell
You'll also get ideas and tips for:
- Spreading word of mouth and building your reputation through digital marketing
- How to make your website more compelling way to drive leads and ultimately get more business
Ecommerce Marketing — Get Ready to Sell More Products Online
Saturday, September 14, 2019
11am-1:00pm
Brier Sno-Isle Library
Hold the date — Registration info to come
If you’ve been thinking about getting into ecommerce, today’s platforms have made it so much easier. The real challenge is setting it up right to successfully compete. Learn what it takes to create a store, from choosing builder tools to getting the word out, and then converting visitors into customers.
Join instructor Robbin Block to discover:
You’ll get plenty of ideas for generating store traffic, plus tips, tools and techniques you can put into practice immediately.
11am-1:00pm
Brier Sno-Isle Library
Hold the date — Registration info to come
If you’ve been thinking about getting into ecommerce, today’s platforms have made it so much easier. The real challenge is setting it up right to successfully compete. Learn what it takes to create a store, from choosing builder tools to getting the word out, and then converting visitors into customers.
Join instructor Robbin Block to discover:
- Recommended ecommerce platforms for building your store
- Keywords and Search Engine Optimization (SEO) tips to make your site more visible to Google
- The Google Stack
- Top 3 conversion essentials, and other creative merchandising tips
- What it takes to compete with Amazon
You’ll get plenty of ideas for generating store traffic, plus tips, tools and techniques you can put into practice immediately.
