A Tool for Finding Customers and Determining Seasonal Demand
Monday, May 25, 2009 at 11:28AM | in
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Permalink Once again, Google comes to the rescue with a data tool that may help you figure out where your customers are and when they may be ready to buy. Based on aggregated search data, their Insights for Research allows you to plug in terms, then look at patterns across a number of filters. You can narrow your search by Web, image, news or product. Select geographies from worldwide to city. Search as far back as 2004 to as recent as a specific date. Filters are also available by industry and interest. The tool allows you to compare results by search term, location and time ranges.
I gave it a try comparing skiing to swimming. The results were unexpected. Then I thought it might be fun to compare ice cream and chocolate -- a little more predictable. Now granted, this data is based on what people are searching for; there may be no direct correlation between those searches and actual purchases. But the resulting data, graphs and maps are pretty interesting. It just depends on how you use it.




