Analytics Audits

Using data to support marketing decision making.

Metrics Tell a Story if You Know How to Read Them

Data's Value is in the Analysis and Recommendations

Data by itself isn't valuable. It's the ability to make recommendations based on a thorough analysis. This may mean recommending something new or getting you to stop something you're doing because it's getting no results. And of course, there are nuances in between that we can see based on our deep client and digital marketing experience.

Traffic or Conversion?

One of the first questions we need to resolve for most of our clients is to identify whether their websites lack traffic (often the case for startups) or their traffic isn't getting them leads or sales. We can help resolve this and then get a good idea why that's the case. Then, we develop a plan for fixing the problems. For existing businesses, it's often the website. Or, perhaps the traffic they're getting is bots or tire kickers. We can help you figure that out and offer solutions

Data Available to the Small Business

Big companies have all sorts of data available to them and deep data analytics expertise. However, there are plenty of resources the small business can tap into to monitor their marketing activities, discover new opportunities, and identify issues.

We can help you set up and use the following to provide insights and support decision making:

• For website traffic data, there's Google Analytics. Every website should be connected to it, as well as Google Search Console, which gives you insights into how Google sees your website.
• Depending on the website platform used, there is plenty of data to work with, from overall traffic to button clicks and ecommerce behavior.
• Social networks provide their own data beyond the "vanity metrics," which don't amount to much in terms of real business.
• Other tools being used provide insights into specific marketing activities, such as email marketing, online publishing, and more.
• We have our own toolkit for gaining further insights which we apply to your case.