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Achieve Your Upside Potential

Practical Marketing Strategies and Execution for Niche Small Businesses and B2B Consultants

A Big Picture Approach to Small Business

Proven methods and creativity resolve unique challenges and provide clear direction

Marketing has become increasingly complex as the flow of new digital platforms, tools, and advice never seems to stop. You've probably tried several yourself with less than spectacular results.


It's easy to get overwhelmed unless you can see the big picture like we do. That means always considering marketing's impact on other aspects of a business, such as operations and resource management.

Greater $ Impact

An integrated approach to marketing makes it efficient and effective, which maximizes your marketing spend.

Gain Confidence

Your priorities come into focus and you'll make better marketing decisions with our clear and practical direction. You'll feel less overwhelmed.

Avoid Bad Investments

We'll tell you what you can rule out to avoid wasteful spending on media, technology, and vendors. And where you should stop investing your time.

Control the Chaos

We help stay on brand, on track, and on budget through project management, analytics-driven decisions, and vendor oversight.

Custom Services with a Particular Focus

We have deep experience with high involvement products and services

Niche Service & Ecommerce Businesses

  • Service providers, creators, makers, hospitality, and transportation
  • Need visibility, clarity, lead generation, and sales
  • Often solo or small teams launching or growing a signature offer

Independent Consultants

  • B2B consultants targeting enterprise or mid-market companies
  • Need authority, positioning, and outreach strategy
  • Typically solo or small teams selling high-trust services

Cross-pollinating our experience with a variety of businesses and industries means we can provide creative and practical plans and execution you won't find elsewhere.

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Service Businesses

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Creative Entrepreneurs

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Travel & Tourism

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B2B Consultants

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Trainers

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Niche Ecommerce

From getting a clear picture of your model, competition, and customers to the creation of high converting websites, SEO, and traffic driving activities, we focus on what works for your business.

Marketing Strategy. Not Just Tactics.

Marketing Strategies

We identify issues and opportunities through discovery and analytics to devise strategies that set direction based on your situation and resources. 

Marketing Plans

We help you sort through a confusing jumble of tactics to determine the right methods, priorities, and actions to meet your marketing goals.

Website Triage

A successful website goes beyond just building one. It needs to be in alignment with your marketing strategy. If it isn't, we determine what needs to be done and in what priority, and then help you optimize the execution.

Digital Marketing

Beyond SEO, we find and execute on creative approaches to grow awareness and drive qualified traffic to your website.

Creative Ideas Driven by Strategy

A woman is sitting at a desk in front of a laptop computer.

Looking Professional without a Logo Isn't an Option

By Robbin Block • April 30, 2025
Getting a proper logo that truly represents your brand is essential. Here's a low cost solution if you need something to get your business off the ground without spending a fortune, and get it done the right way.
A woman is sitting at a table typing on a laptop computer.

Do I Need a Tagline and How Do I Write One?

By Robbin Block • April 26, 2025
Taglines make it easy for people to grasp what you're about, especially when combined with a solid logo. They help people understand your brand, and they differentiate you from your competition when done well.
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Attraction Marketing: 15 Laws to Win Customers Every Time

By Robbin Block • February 1, 2024
Just like dating, making yourself attractive to customers is a whole lot easier than chasing them down. In this simple allegorical video, based on core marketing principles almost as old as time itself, we explain how it's done. If bugs can do it, so can you.