Not showing any information about what you charge can scare people off. Publishing some kind of price, that is, being transparent, can help create trust. It can alleviate some of the concerns that someone may have about calling you. At least enough for them to pick up the phone.
Services Packaging Makes Perfect
Instead of Publishing an Hourly Rate, Try These Ideas
If publishing your prices makes you uncomfortable, you could try one of these or a combination:
- Provide a flat rate on the services you can easily package.
- Create programs with a combination of services for a fixed or monthly price.
- Say something like, "Our typical projects fall somewhere in the range of 'X'."
Whatever pricing model you choose, tread appropriately, knowing you could alienate some potential customers. That's okay, because not everyone is or should be your customer. If you've made a good case for your services, and priced them competitively, and they're still turned off, then they're not a good customer for you. The same holds true for competition — you don't want to rely on price to get more business.
No matter what you decide to say on your website, the better you know your website visitor — and the more you're in their heads, the more you know their psych — the better you can communicate with them to achieve your own objectives.
Let us know how you handle pricing on your website in the comments below.