Insights

Creative Ideas Driven by Strategy

A woman is sitting at a desk in front of a laptop computer.
By Robbin Block April 30, 2025
Getting a proper logo that truly represents your brand is essential. Here's a low cost solution if you need something to get your business off the ground without spending a fortune, and get it done the right way.
A woman is sitting at a table typing on a laptop computer.
By Robbin Block April 26, 2025
Taglines make it easy for people to grasp what you're about, especially when combined with a solid logo. They help people understand your brand, and they differentiate you from your competition when done well.
A poster that says win more customers 15 laws of marketing attraction
By Robbin Block February 1, 2024
Just like dating, making yourself attractive to customers is a whole lot easier than chasing them down. In this simple allegorical video, based on core marketing principles almost as old as time itself, we explain how it's done. If bugs can do it, so can you.
Heather Zager, owner of MADE Apparel Services, being interviewed.
By Robbin Block June 17, 2023
Heather Zager, owner of MADE Apparel Services, explains what her business is about and how Blockbeta helped her improve her marketing and triple her income.
consultant in a box
By Robbin Block December 26, 2022
Selling hours is no way to run a service business. As more people turn away from corporate jobs to offering their own services, packaging allows them to please clients and be profitable at the same time.
A woman in a yellow jacket is holding a small dog with a Ruff Grip leash.
By Robbin Block November 6, 2021
This case study explores our strategic approach to marketing RuffGrip, and how we used clever content marketing to increase website traffic despite operating in the highly competitive dog products market.
A graph of Watsons Wooden Words and Google Analytics
By Robbin Block May 17, 2020
Seattle area small business, Watson's Wooden Words, case study about how a complete overhaul of their website resulted in a 35% jump in website traffic. We more than tripled orders by changing 6 strategic approaches.
Icons from major and minor social media sites.
By Robbin Block October 10, 2017
Think beyond the majors, like Facebook, LinkedIn, X, TikTok, etc. to find riches in the niches. Learn to use social media more strategically to get better results and to stop wasting time playing online.
trust me because I say so(d) graphic
By Robbin Block April 19, 2017
People buy from people they trust. Convince website visitors you're the real deal with this checklist of 44 mostly quick and easy additions to your website. Google ranks trustworthy websites higher too, so be sure to read through to the end for ideas that work to help you rank higher on search engines.
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