Robbin Block, Creative Marketing Strategist
Robbin Block, marketing strategist and corporate renegade, has been evangelizing the benefits of marketing strategy for over 35 years.
Part geek, part creative, she combines the best of traditional and new media like nobody's business. She's given hundreds of engaging, motivating and often humorous presentations that deliver a dash of economic theory with a healthy dose of New York skepticism.
Robbin has taught at the university level and has consulted and worked for companies of all sizes including major corporations. She has in-depth knowledge of the Web and its strategic application to business. Her specialties include Web and mobile-based business models.
Robbin has an MBA from Boston University and a BA in Economics from the State University of New York at Albany. She has been an SBA/SCORE entrepreneur mentor and instructor since 2003, advising emerging businesses on matters of marketing and the Internet.
Part geek, part creative, she combines the best of traditional and new media like nobody's business. She's given hundreds of engaging, motivating and often humorous presentations that deliver a dash of economic theory with a healthy dose of New York skepticism.
Robbin has taught at the university level and has consulted and worked for companies of all sizes including major corporations. She has in-depth knowledge of the Web and its strategic application to business. Her specialties include Web and mobile-based business models.
Robbin has an MBA from Boston University and a BA in Economics from the State University of New York at Albany. She has been an SBA/SCORE entrepreneur mentor and instructor since 2003, advising emerging businesses on matters of marketing and the Internet.
Broadcast Experience
Writer, producer and host, KKOL, Minding Your Business, 2011-2013
Audio Clips
Minding Your Business was a weekly, live, call-in interview program about startups, small business and entrepreneurship in the Puget Sound. Robbin ran the whole show, responsible for creating the program, sourcing guests, script writing, voicing, interviewing, editing and all marketing activities, including website, PR, events, etc. She also did live remote and off-air interviews and production.
Host and producer, KBCS, Voices of Diversity, “Social media, corporate sponsorship and free speech,” July 2011
Live interview program that explored the new reality of social media through the Reel Grrls controversy.
Host and producer, KBCS, Voices of Diversity, “It’s Good to Be Small Business,” March 2011
Live interview program with three local entrepreneurs who discussed the joys and challenges of running a small business.
Writer and editor, Reclaim the Media, Listen Up! Northwest, July 2009-July 2010
Collaboratively produced weekly radio magazine featuring stories of communities in action throughout the Northwest. Responsible for developing thematic lines, ledes and script writing.
Writer, editor, voice and host, KBCS, One World Report, June 2007-March 2011
Weekly, local, news and public affairs program. Responsible for ledes, script writing, editing, voicing scripts and hosting.
Audio Clips
Minding Your Business was a weekly, live, call-in interview program about startups, small business and entrepreneurship in the Puget Sound. Robbin ran the whole show, responsible for creating the program, sourcing guests, script writing, voicing, interviewing, editing and all marketing activities, including website, PR, events, etc. She also did live remote and off-air interviews and production.
Host and producer, KBCS, Voices of Diversity, “Social media, corporate sponsorship and free speech,” July 2011
Live interview program that explored the new reality of social media through the Reel Grrls controversy.
Host and producer, KBCS, Voices of Diversity, “It’s Good to Be Small Business,” March 2011
Live interview program with three local entrepreneurs who discussed the joys and challenges of running a small business.
Writer and editor, Reclaim the Media, Listen Up! Northwest, July 2009-July 2010
Collaboratively produced weekly radio magazine featuring stories of communities in action throughout the Northwest. Responsible for developing thematic lines, ledes and script writing.
Writer, editor, voice and host, KBCS, One World Report, June 2007-March 2011
Weekly, local, news and public affairs program. Responsible for ledes, script writing, editing, voicing scripts and hosting.
