People buy from people they trust. Convince website visitors you're the real deal with this checklist of trust factors — some are so simple, you may have just forgotten about them. Google ranks trustworthy websites higher too, so be sure to read through to the end for ideas that work with search engines.
Start with These Basics
Before we get into the meat of the list, here are some general good practices:
Simple Trust Signals
Add immediate credibility with any of these:
Build Out Your Content
Building trust can be especially difficult when promoting services because they're intangible. These tips will help you sing your own praises:
Maximize Your About Page
Your About Page shouldn’t be an afterthought. People like to know who they’re doing business with. Here's what to include:
Help Google See Your Site as Trustworthy Too
Google wants to make sure they’re sending searchers to useful sites. Here’s how to look good in their eyes:
A Little Tougher to Do, But Worth the Effort
That's our exhaustive list of trust factors, just part of Homepage Homeruns — our 129 page guide, packed with strategies, images, examples and checklists that shows you how to connect with visitors to convert more of them into buyers.
Tell us what you've been doing to increase conversion at your website in the comments below.
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