Get Demographics and Psychographics by Zip

Robbin Block • December 28, 2008

Free Data Available to Support Business and Marketing Plans

Updated: May 6, 2025

If you're putting together a business plan, trying to market locally, or just want to see how geography is your destiny, you can access free data from Claritas by typing in a Zip Code you're interested in.


The system defines every household in the U.S. by lifestyle types (segments), so you can get an idea of who lives in what location and what they're like. You can view a neighborhood’s top 5 household segments and associated characteristics within any ZIP Code.

It's just another way you can get inside your customers' heads to market more effectively, whether you're developing products and services, creating a marketing campaign or choosing media.

After you're done reading this, be sure to check out Dempsee for help doing market research for your startup or small business.

Get a list of what makes up a customer profile, including demographics and psychographics, and other helpful marketing tip sheets

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