Logos & Business Cards
Once you figure out your brand, name and have registered your website address, you'll need a logo.
What's a Logo and Why You Need One
Logos represent your brand and help you look professional. It's the first image website visitors see, and it's how your company or product is recognized on a store shelf. It's the first step in creating a consistent and integrated image for your company.
Logos consist of a font or typeface, at minimum, and sometimes include an icon or graphic, although this isn't absolutely necessary. It should be clear to the reader and distinct from your competitors.
At the very least, you should trade up from ordinary type to an interesting font. Individual letters can be manipulated to make it unique.
Do It Yourself or Hire a Professional?
There are generally 3 ways to create a logo, from cheaper to more expensive:
I don't usually recommend the do-it-yourself option if you have no design skills. However, no matter what method you choose, the more you understand what you want your logo to represent about your company, the better the results. That's why we recommend putting together a Creative Brief (see right column).
Do It Yourself
You could start by playing around with some ideas of your own with a tool like Dafont. Type in your name, select a font, and it will show you how your name might look. Be sure to try upper and lower case letters or a combination of both. You could stop there or have something to show a designer to give them an idea of what you're looking for. Learn even more about how to create a DIY logo from FirstSiteGuide.
These online services can be less expensive, although not necessarily better. Be sure to give precise direction about what you want for your logo.
Warning: Watch out for "swoosh" type logos. They include some type of font with a common emblem, like a spray or line of color as the icon. These aren't logos really, because they don't represent any specific company. There are "designers" who will try to scam the system by providing these so-called logos. Your logo should be unique to your business.
You hold a "contest" and the designers get to play. Starts at $29.
They offer different packages, from concepting a new logo to revamping an existing logo.
Hire a Freelance Graphic Designer
Before you even consider hiring a graphic designer, put together your creative brief. It gets everyone on the same page and will help ensure you get what you're paying for.
Contact us if you have questions about creating your logo. If you're a designer, we may be interested in adding you to our resource list.
The Creative Brief
You should also put together a Creative Brief. No matter who you work with, it will help them understand what your business is about and what the logo is supposed to represent. Remember, garbage in garbage out. The Creative Brief should include:
The Logo Design Process
There's a method to the madness when it comes to creating a logo. Be sure the person you work with is familiar with the method.
Business Card Printers
This is the service I use to print the Blockbeta Marketing business cards. If you like them, you may want to give this printer a try.
More than just business cards, they offer some unique printed products.
It's incredibly important to stay consistent with all your promotional materials. Create a style guide to make sure you and whoever helps you create materials stay on track with these style guide tips from Smashing Magazine.
How to Write a Tagline
Combining a logo with a tagline can really set your brand apart on all your marketing materials. Learn how
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