Marketing Consulting for Highly Niched Products & Services
Blockbeta was started in Seattle in 2007 by Creative Marketing Strategist Robbin Block. We focus on providing marketing solutions that support the entire business, not just a particular marketing tactic. We primarily serve clients in the Greater Seattle area, but now work with clients all over the U.S.
Who We Work With
Blockbeta works with expanding B2B and B2C businesses in high involvement products and services — they're complex, high touch, often custom and typically high ticket, yet low volume.
These may be manufacturers, makers, B2B and B2C services or online publishers. They operate in direct, retail and ecommerce channels. We've worked with thinkers and makers, from subject experts, consultants and course creators to sign makers and fashion designers, who are highly niched.
We help our clients translate their business objectives into marketing actions they can take to grow their businesses. Through our methods and data-driven approach to creative, we cut through all the marketing clutter and hype to help focus on the right strategies and choose the correct techniques.
Although we have many in-house digital and traditional marketing skills, we use our long experience and expertise to team with just the right people to execute our clients' marketing projects. These may include photographers, designers, Wordpress developers and more as needed.
We build websites with Weebly, Shopify and Squarespace in-house. We team with a Wordpress technical expert for backend development, while we take care of the strategic front end and content.