Best Reasons to Package Your Services Now

December 26, 2022
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Selling a Service is Not Like Selling Vacuum Cleaners

  • Professional website with a solid value proposition.
  • Portfolio: client list, case studies, publicity, testimonials, references, awards, licenses, etc. How to build more trust signals
  • Printed and PDF materials: brochures, white papers, checklists, handouts, slideshows, videos, diagrams, infographics, etc.
  • Education: lends credibility to your process.
  • Social capital: followers, comments and other engagement measures.
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Why You Should Turn Your Service into a Product

Avoid selling hours.
Make your services easier to buy
Differentiate your services
You can't always guarantee an outcome
Save time writing proposals
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Spend a lot less time explaining your services
Reduce scope creep
Get referred more often
Deliver services consistently to increase your margins

Start with a Baseline Service Package

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