Search Engine Optimization (SEO) & Search Engine Marketing (SEM)SEO is about building your website in such a way that it's visible to search engines. SEM is everything you do to get ranked high on search engine results pages, from SEO to participating in social media. Learn all it at the following sites, listen to our experts or take a basics workshop.
Google's Search Engine Optimization Starter Guide (PDF) The majority of people use Google for search, so start here. Also includes warnings about how to avoid SEO scams. Search Engine Registration
|
|
Keyword Tools
Keywords are at the heart of any search engine marketing program. They're the digital DNA of the Web. Use these tools to figure out yours.
|
Check Competitors
|
Track Your Own Site
|
Further Reading
Search Engine Watch
Everything you've always wanted to know about search engines and more. This site's been around since the beginning of the Web. Search Engine Journal Latest news about search engines and the Web. |
WebmasterWorld
Discussion board about SEO. Matt Cutts Google's blog about SEO. |