ATTRACT THE RIGHT VISITORS, DRIVE HIGHER CONVERSION

Website Review & Transformation


If you're not seeing results from your existing website, our strategic approach can help you make it more compelling and high converting.

A Critical Eye

We take a critical look at your site to determine what's needed to improve its performance and to ensure alignment with your marketing goals and strategy. Our goal is to help you achieve a  well-designed, branded, easy to maintain, and compelling site written with high converting content.


We focus on overall look, brand alignment, customer experience, flow, conversion and search visibility. Depending on your site, it may also include recommendations for re-architecting the navigation.  


If we haven't worked with you before, we'll provide you with a marketing worksheet so we  get a better understanding of your business and objectives before we begin.


The audit may also be used to determine website value and opportunities for increasing that value when being considered for acquisition.

Recommendations

Then we may recommend any of the following:


  • Review and possibly rework of your value proposition to ensure that you're communicating why someone should buy from you versus your competition.
  • We can work with your existing platform or recommend a new one to improve functionality.
  • Architecture revision as needed for an improved menu and user experience; we may even recommend moving to a new platform, but only when necessary.
  • Content review and rewrite to ensure you're speaking correctly to the target audience, and advice regarding the best use of imagery.
  • Installation of software, such as appointment setting, Google marketing tools, etc.

Deliverables

We will provide you with an actionable and prioritized list of corrections to be made to your site.


If you would like us to make the changes for you, we will then provide you with an estimate (once we review the list together and decide what needs to be done and by whom).


In addition to the above and for more in-depth analysis, we can provide a comprehensive page-by-page report with annotated screenshots.

Audit Components: What We Look At

  • Business, Marketing, and Brand Alignment

    We make sure your website is supporting your marketing strategy and vibes with your brand. 



  • Search Engine Optimization (SEO)

    A review of your site against our SEO checklist to make sure you're taking advantage of everything you can do to make your site visible to Google.

  • Google Analytics and Search Console Data

    We analyze data from your Google Analytics and Search Console data for the past year, to identify any issues and to make preliminary recommendations for increasing your website's traffic.

  • User Experience (UX) Analysis

    We review and assess your navigation, architecture, and the site's ability to convert to sales and/or leads based on your customer profile and their behaviors.

  • Targeted Pages Checklists

    We use a variety of checklists to review specific and very important pages to any websites, including the home page, home pages of ecommerce sites, product pages, and more.

Success Story

Our website makeover for Watson's Wooden Words increased their traffic by 35%, and more than tripled their new orders. Read the story and get tips for your website.

Website Enhancements, Training, and Maintenance

Whatever direction you take with your website, we can also provide these optional services:


  • Copywriting/copyediting: taglines, headlines and other short-form content
  • Images: sourcing, sizing and placing images on your site
  • Functionality for collecting email addresses, as well as other tools
  • Google Analytics for tracking website visitors
  • Ecommerce
  • Website hosting
  • Training on the website system
  • Monthly updates and maintenance
  • SEO (Search Engine Optimization) and SEM (Search Engine Marketing)