Where to Find Marketing Apps for Your Business
Application Directories
Marketing takes so much time. Applications can be a great way to boost your productivity for free or at a low cost. You'll discover plenty of sources below. Before you jump in, here's what to look for when evaluating them.
Develop your wishlist: It's easy to get overwhelmed by the amount of software available that can help speed up or automate your marketing. Before you jump in, make a list of the features you're looking for. Then, try to get an idea of the category it fits into, for example: Contact Relationship Manager (CRM), Email Marketing, Project Management, Video Conferencing, Search Engine Marketing (SEO), etc. The list is tremendous, and to muddy the waters further, the lines often blur between these types with some software offering many features in one. If you're new to choosing software, try to focus in on what's most important for you and match that as closely as possible to the software.
Watch your budget: Cost, which is often a monthly subscription model, can really add up, especially if you're using many applications. That could be a good reason to choose an all-in-one, but be careful not to pay for what you don't need. It's also another good reason to look for software, like Airtable, that offers so much functionality for free that you may not ever need the premium version.
Evaluate the business, not just the software: Marketing applications have been around for a while now. Various email marketing tools, for example, offer many of the same features. What's important then is to evaluate the strength of the business that created the software, such as time in business and reviews by actual users. Was it developed by a couple of people in a garage, or does it have a team behind it. Software can't survive without maintenance, updates, and customer support. You don't want to be stuck with a bug or integrate a software into your business that isn't going to last. You may even want to contact their customer support to see how fast they respond. Remember, once you get involved, it's as if they're a business partner. Be sure they're someone you want to work with for the long haul.
Develop your wishlist: It's easy to get overwhelmed by the amount of software available that can help speed up or automate your marketing. Before you jump in, make a list of the features you're looking for. Then, try to get an idea of the category it fits into, for example: Contact Relationship Manager (CRM), Email Marketing, Project Management, Video Conferencing, Search Engine Marketing (SEO), etc. The list is tremendous, and to muddy the waters further, the lines often blur between these types with some software offering many features in one. If you're new to choosing software, try to focus in on what's most important for you and match that as closely as possible to the software.
Watch your budget: Cost, which is often a monthly subscription model, can really add up, especially if you're using many applications. That could be a good reason to choose an all-in-one, but be careful not to pay for what you don't need. It's also another good reason to look for software, like Airtable, that offers so much functionality for free that you may not ever need the premium version.
Evaluate the business, not just the software: Marketing applications have been around for a while now. Various email marketing tools, for example, offer many of the same features. What's important then is to evaluate the strength of the business that created the software, such as time in business and reviews by actual users. Was it developed by a couple of people in a garage, or does it have a team behind it. Software can't survive without maintenance, updates, and customer support. You don't want to be stuck with a bug or integrate a software into your business that isn't going to last. You may even want to contact their customer support to see how fast they respond. Remember, once you get involved, it's as if they're a business partner. Be sure they're someone you want to work with for the long haul.
GetApp
Around for over 10 years, this site provides a searchable directory of business apps with reviews.
Google Suite Marketplace
Includes both free and pay software.
Product Hunt
Look here if you want to learn about the latest mobile apps, websites, hardware projects, and tech creations. Be careful about using them for your business though — they may be too new or unsupported.
Sassworthy
Find software for your business.
Around for over 10 years, this site provides a searchable directory of business apps with reviews.
Google Suite Marketplace
Includes both free and pay software.
Product Hunt
Look here if you want to learn about the latest mobile apps, websites, hardware projects, and tech creations. Be careful about using them for your business though — they may be too new or unsupported.
Sassworthy
Find software for your business.
G2Crowd
Locate and choose the right software and services for your business based on user-authentic, timely reviews. Also provides a grid that helps you select software by size of business, especially useful for the small business owner.
Locate and choose the right software and services for your business based on user-authentic, timely reviews. Also provides a grid that helps you select software by size of business, especially useful for the small business owner.
Alternativeto
Reviews, comments and recommendations from users will help you find alternatives to software that may be too expensive or doesn't quite fit what you're looking for. You'll also find crew and popular picks, as well as user-created lists. To add content of your own, you'll need to sign up, but it's free.
Reviews, comments and recommendations from users will help you find alternatives to software that may be too expensive or doesn't quite fit what you're looking for. You'll also find crew and popular picks, as well as user-created lists. To add content of your own, you'll need to sign up, but it's free.
