PACKAGED SERVICES

These are just some of the services we offer.
Every business has different needs, goals, and resources.
​​Let's talk, so we can help determine which services are right for you.

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MARKETING ACTION PLAN

If you're at the stage where you have a website and are gaining revenue, but you're just not sure what to do next, the marketing action plan is a shot in the arm. We use our broad knowledge of marketing strategies and tactics to help you determine what needs to get done and in what priority. It includes:

• Discovery: We ask you to fill out a marketing input form, take a look at your website, and review your traffic analytics to gain insights into your business.
• Half day planning session (roughly 3 hours): We consult with you on your goals, marketing objectives, audience, gaps and opportunities in your current marketing efforts, including website, media and social media, and any other tools in the promotional toolbox that are right for you.
• ​Deliverable: A customized and prioritized 3-month list of actions for improving the results of your marketing efforts. It's posted to a cloud-based and shareable platform. 

ESTIMATE: $900 - $1200

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"WEBSITE POTENTIAL" AUDIT

We take a critical look at your site to determine what's needed to improve its performance and to ensure alignment with your marketing goals and strategy. The audit may also be used to determine website value and opportunities for increasing that value when being considered for acquisition.

​We focus on the customer experience, conversion and search visibility.

If we haven't worked with you before, we'll provide you with a marketing worksheet to fill out to help us get a better understanding of your business and objectives before we begin.

Includes:

• Reviewing your site against our SEO (Search Engine Optimization) checklist to make sure you're taking advantage of everything you can do to make your site visible to Google.
• Analyzing your Google Analytics data for the past year, with recommendations for increasing your website's traffic.
• Navigation, architecture and usability assessment based on your customer profile and purchase behavior.
• A report with page-by-page screenshots and commentary on overall look, branding, usability, flow and more.

ESTIMATE: $500 to review up to 10 main pages of your site. Audit for acquisition estimated separately. For ecommerce sites, includes review of one category and one product page template.

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WEBSITE CREATION & BUILDING

Get a Professional, User Friendly and Effective Mobile Site

• Concepting, planning and management based on our 30 years of small business strategic marketing experience
  
• Creation of navigation menu and pages
• Content pick-up from your existing site with recommendations for additional content (or we can provide an estimate for creating content)
• Light copy editing of materials you provide

• Customized with your logo, branded colors, fav icon and choose from a variety of fonts.
• Your site will be relatively easy to update and maintain without coding using drag and drop functionality.
• Allows for the addition of select functionality, like a blog, email capture, YouTubed videos, etc.
• Choose from over a dozen mobile responsive templates that can be customized.
• Links to the social networks you choose

Starting at $750. We use Weebly and Squarespace for brochure-type sites. We also have extensive experience with other platforms. We use Shopify to create ecommerce sites (estimated separately).

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WEBSITE TECHNICAL LAUNCH & ON-SITE SEO

We'll help take your website live and make it visible to search engines. Includes:

• Pointing your domain name to your new website
• Basic search engine optimization, including keyword research (ask us for details)
• Setting up a custom 404 page (useful in case a visitor is using a broken link) and 301 redirects for migrated sites (informs users and search engines about the move).
• Google Analytics install
• Google Webmaster Tools setup and site map

$650 - $950, depending on the size of your site and how far along your site is in terms of SEO. Ecommerce or very large sites estimated separately.

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BRANDING & CREATIVE DIRECTION

There's more to branding than your logo. Truly branding your business means presenting it in a way that quickly communicates what your business is about and why people should buy from you. It's critical to standing out in a sea of competition and clutter. We take a strategic approach that includes: 

• Positioning and messaging
• Identifying target audiences and personas
  
• Customer journey mapping
  
• Creative reviews of competitors websites to discover differentiation and opportunities
• Creative Briefs that set the direction for language and visuals
• Brand Identity guidelines — logo, fonts, color palette, usage

​Pricing will depend on project selection and scope.

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MARKETING PLANNER

Based on information you provide about your business and other discovery methods (including primary or secondary research as needed), we develop a strategic plan that sets an overall direction for your marketing efforts, with prioritized actions and calendar for 3 months. It's designed to prevent you from getting overwhelmed with everything you need to get done, while providing a more integrated, impactful approach.

We address your:

• Business goals
• Target audiences
• Decision attributes
• Positioning and messaging
• Communications goals and strategies
• Recommended tactics
• Marketing calendar
• Action items

Starting at $1550 for a digital workbook clearly outlining recommendations and actions.