PACKAGED SERVICES

WEBSITE EVALUATION

We take a critical look at your site to determine what's needed to improve its performance and to ensure alignment with your marketing goals and strategy. We focus on the customer experience, conversion and search visibility.

If we haven't worked with you before, we'll provide you with a marketing worksheet to fill out to help us get a better understanding of your business and objectives before we begin.

Includes:

• Reviewing your site against our SEO (Search Engine Optimization) checklist to make sure you're taking advantage of everything you can do to make your site visible to Google.
  
• Analyzing your Google Analytics data for the past year, with recommendations for increasing your website's traffic.
  
• Navigation, architecture and usability assessment based on your customer profile and purchase behavior.
  
• A digital report with page-by-page screenshots and commentary on overall look, branding, usability, flow and more.

ESTIMATE: $500 to review up to 10 main pages of your site. For ecommerce sites, includes review of one category and one product page template.

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WEBSITE CREATION & BUILDING

Get a Professional, User Friendly and Effective Mobile Site

• Concepting, planning and management based on our 30 years of small business strategic marketing experience
  
• Creation of navigation menu and pages
• Content pick-up from your existing site with recommendations for additional content (or we can provide an estimate for creating content)
• Light copy editing of materials you provide

• Customized with your logo, branded colors, fav icon and choose from a variety of fonts.
• Your site will be relatively easy to update and maintain without coding using drag and drop functionality.
• Allows for the addition of select functionality, like a blog, email capture, YouTubed videos, etc.
• Choose from over a dozen mobile responsive templates that can be customized.
• Links to the social networks you choose

Starting at $750. Mostly, we use Weebly for easy to manage brochure-ware sites, but we have extensive experience with other platforms. We use Shopify to create ecommerce sites (estimated separately).

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WEBSITE TECHNICAL LAUNCH & ON-SITE SEO

We'll help take your website live and make it visible to search engines. Includes:

• Pointing your domain name to your new website
• Basic search engine optimization, including keyword research (ask us for details)
  
• Setting up a custom 404 page (useful in case a visitor is using a broken link) and 301 redirects for migrated sites (informs users and search engines about the move).
• Google Analytics install
• Google Webmaster Tools setup and site map

$650 - $950, depending on the size of your site. Ecommerce or very large sites estimated separately.

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CREATIVE DIRECTION

Knowing how to brand your business in terms of knowing what to say about it and how to present it in writing and visually is one of the most challenging aspects of marketing a small business. Yet it's critical if you want to stand out in a sea of competition and clutter. We just don't start with your logo or simply colors and fonts, but take a strategic approach to everything we do, including:

• Branding, messaging and positioning strategies
  
• Customer journey mapping
  
• Creative Briefs that set the direction for any creative project, from logos to ads to campaigns
  
• Branding guidelines — logo, fonts, color palette, usage
  
• Creative reviews of competitors websites to discover differentiation and opportunities
  

Pricing will depend on project selection and scope.

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MARKETING PLANNER

Based on your business's background you provide or other discovery methods, we develop a strategic plan that sets an overall direction for your marketing efforts, with specific actions and calendar for 3 months. It's designed to prevent you from getting overwhelmed with everything that needs to get done, while providing a more integrated, impactful approach.

We address your:

• Business goals
• Target audiences
• Decision attributes
• Positioning and messaging
• Communications goals and strategies
• Recommended tactics
• Marketing calendar
• Action items (phased approach as appropriate)

Starting at $1550 for a digital workbook clearly outlining recommendations and actions.

If this is more than you're ready to invest, we can meet with you for a half-day planning session where we work through these items together. At the end, you'll get an action plan, so you'll know what steps to take to improve your marketing. A local meeting is about 3 hours for $500.