MARKETING PACKAGE DETAILS

BUSINESS > MARKETING PLANNER

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Based on information you provide about your business and other discovery methods (including primary or secondary research as needed), we take a look at your business from a high level to develop a strategic plan that sets an overall direction for your marketing efforts. We address your:

• Business goals
• Target audiences
• Customer Journey / Personas
  
• Decision attributes
• Positioning and messaging
• Communications goals and strategies
• Recommended tactics
• Marketing calendar

Starting at $1550 for a digital workbook clearly outlining recommendations.

MARKETING ACTION PLAN

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When your revenue has hit a plateau, you're using a jumble of marketing tactics, or you're just not sure what to do next, the marketing action plan is a shot in the arm. It's designed to prevent you from getting overwhelmed with everything you need to get done, while providing a more organized, integrated, and impactful approach. We use our broad knowledge of marketing strategy and tactics to help you determine what needs to get done and in what priority.

You're not going to get this kind of structure from someone who specializes in a particular tactic, like social media or advertising.

Your plan includes:

Discovery: We ask you to fill out a marketing input form, take a look at your website, and review your traffic analytics to gain insights into your business.

Half day planning session (roughly 2-3 hours): We consult with you on your goals, marketing objectives, audience, gaps and opportunities in your current marketing efforts, including website, media and social media, and any other tools in the promotional toolbox that are right for you.
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​Deliverable: A customized and prioritized 3-month list of actions for improving the results of your marketing efforts. It's posted to a cloud-based and shareable platform. 

ESTIMATE: $1200-$1500

​BRANDING / CREATIVE DIRECTION

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There's more to branding than your logo. Truly branding your business means presenting it in a way that quickly communicates what your business is about and why people should buy from you. It's critical to standing out in a sea of competition and clutter. We take a strategic approach that includes: 

• Positioning and messaging
• Identifying target audiences and personas
• Customer journey mapping
• Creative reviews of competitors websites to discover differentiation and opportunities
• Creative Briefs that set the direction for language and visuals
• Brand Identity guidelines — logo, fonts, color palette, usage

​ESTIMATE: Depends on project selection and scope.

WEBSITE AUDIT & RECOMMENDATIONS

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We take a critical look at your site to determine what's needed to improve its performance and to ensure alignment with your marketing goals and strategy. The audit may also be used to determine website value and opportunities for increasing that value when being considered for acquisition.

​We focus on the customer experience, conversion and search visibility.

If we haven't worked with you before, we'll provide you with a marketing worksheet to fill out to help us get a better understanding of your business and objectives before we begin.

• Reviewing your site against our SEO (Search Engine Optimization) checklist to make sure you're taking advantage of everything you can do to make your site visible to Google.
• Analyzing your Google Analytics data for the past year, with recommendations for increasing your website's traffic.
• Navigation, architecture and usability assessment based on your customer profile and purchase behavior.
• A report with page-by-page screenshots and commentary on overall look, branding, usability, flow and more.

ESTIMATE: $500 to review up to 10 main pages of your site. Audit for acquisition estimated separately. For ecommerce sites, includes review of one category and one product page template.

WEBSITE CREATION & BUILDING

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Get a professional, and effective mobile site that's easy to maintain without coding. And it will grow with you as your business grows. We're generally agnostic when it comes to choosing a website platform, but we specialize in and recommend Weebly and Squarespace for brochure-ware sites. Wordpress services are available, as well as Shopify for ecommerce sites (estimated separately).

• Concept development, planning, marketing management and consulting
• Choose from mobile responsive templates that can be customized with your logo, branded colors, a variety of fonts and more.
• Creation of navigation menu and pages
• Content pick-up from your existing site with recommendations for additional content (or we can provide an estimate for creating content)
• Light copy editing of materials you provide (other content options available)
• ​Allows for the addition of select functionality, like a blog, email capture, YouTube videos, etc.
• Links to the social networks you choose

ESTIMATE: Starting at $1200

ON-SITE SEO

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Our on-site SEO service is all about making your website more visible to search engines. We've helped many of our clients rank more successfully, increase their website traffic, and in many cases resulting in dramatically improving conversion to get more leads and sales. Includes:

• Keyword research
• Optimization according to our extensive checklist, including writing and placing titles, H1's, and meta descriptions on your website platform
• Setting up a custom 404 page and 301 redirects for migrated sites
• Google Analytics install and basic filter setups for better data
• Google Search Console setup and integration with Google Analytics for monitoring your site and improving keywords and results

ESTIMATE: Starting at $950, depending on the size of your site and how far along your site is in terms of SEO. Ecommerce, Wordpress or very large sites estimated separately.