Marketing Ideas You Can Put into Practice Immediately
How to Survive the Incredibly Scary Value Proposition
Wednesday, July 13, 2022
6pm - 7:30pm PDT
FREE and virtual
If there’s a term that strikes fear into the heart of anyone trying to make a case to a potential customer, it’s the term value proposition. At this event, Robbin Block will talk about why you absolutely need one, how to create it, and then what to do with it.
Never fear, the value proposition is used to describe your business briefly and in a way that helps it stand out from the pack. It answers the question “Why you?” Robbin will also be introducing a new framework for creating website content that is convincing, compelling, and converting.
Writing a good one isn’t easy. It can take quite a bit of time to create something that captures everything that needs to be said, then say it briefly enough to be usable on a home page. But there’s a process you can follow to get your strategic and creative juices flowing.
Through client case studies, Robbin Block will demo:
Last night's class [Drive Traffic to Your Website] was amazing, and I just wanted to say thanks. You were fantastic, and your content was the best I've seen...period. Steve Alexander, ChamberFunding.org