It doesn't make sense to spend a lot of time, money and energy promoting your business unless you know what's working and what isn't. Set your goals and start using some of the following tools to help you determine whether your marketing activities are doing their job.
Track Website Visitors
If you don't know where your visitors are coming from, you won't know if your marketing efforts are paying off. Your host probably offers tracking, but Google Analytics is the way to go to get a clear picture of your data. And it's free.