Reputation Monitoring

Wondering whether all your efforts at social networking are working? Find out who's talking about you online with one of these tools.

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Quick Checks

Get a read on who's talking about you on the Web.

Check Usernames
Check the availability of your brand or username on 160 popular social networking and social bookmarking websites (free/premium). Remember, sign up for the ones important to your target audience.

Dashboards

Bring lots of data into one place making it easier to track many sites at one look.

Hootsuite
Offers a social media dashboard to track all types of social sites.

Netvibes
Create your own dashboard by pulling in RSS feeds from all your favorite sites.

Blogs

Technorati
Latest technology news.

Feedburner
Track your blogs.

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Twitter

See how you're doing on Twitter. Data like this is open to interpretation and may have little relation to how much impact Twitter has on your marketing results.

Klout
Monitors Tweets to see who the key influencers are by topic.

Twitter Search
Twitter search engine.

Conversations & Buzz

AddThis
Track how often your information is shared.

Google Alerts
Google will track keywords you've selected. Information is sometimes dated. Set your preferences to avoid email overload.

Google Trends
Tracks keywords over time and terms from social networks.

Google Insights
Narrow your keyword search by location, category or seasonal factor.

Social Mention
One of the coolest freebies I've found so far. They find specific mentions, but also try to make sense of the data by providing analytics.

Trackur
A comprehensive monitoring tool, starting at a low price for one word. To make it truly valuable, you could end up spending a lot more.