Sample Speaking Topics
Robbin is available to speak on any topic related to marketing, Internet marketing and social media. She is happy to work with you to customize her presentation for your audience and timeframe.
Strategy
Create a Go to Market Plan
Make the right choices when it comes to acquiring customers. Creative techniques for stretching the marketing dollar, marketing calendars, budgeting, who to hire and how. Marketing on the Move Marketing on mobile devices: how it works, when to use it, latest innovations. Selling a Service is Not Like Selling Vacuum Cleaners TM Services are intangible and require a different marketing approach. See what it takes to build reputation and grow this type of business. Package & Promote Your Service Business This workshop is designed to help you focus on what you're good at and how to package it into more attractive offerings that are easier to sell. Get ideas and tips for spreading word of mouth and building your reputation, particularly through online marketing, and how to use your website in a more compelling way to drive leads and ultimately close more sales. Drafting TM Learn the low cost methods for working with other businesses and organizations to build and grow your business. Discover how their marketing assets can be used to maximize your own. |
Websites
Build Your Website Fast
Learn how to get a site up quickly and inexpensively using the right website builder tools and without needing much technical expertise. Drive Traffic to Your Website This is the online stuff. How to use SEO, directories, social, etc. to increase web visitors. The Web Makeover Show TM Best practices and live reviews of attendees' websites. Homepage Forensics TM Make sense of a website's traffic and understand how to improve the numbers through marketing. Measuring Social Media's Value with Google Analytics TM Connect social media activities with website traffic and other key metrics, to evaluate performance and gain insights about what’s working and what isn’t, and how to improve. |
Media & Creative
Choose Your Weapon TM
Getting it right when it comes to making good choices about media and tactics. Your Print Materials Say a Lot About You TM Learn what it takes to create great materials on a budget. How to Find, Hire and Work with Graphic Designers From logos to websites, learn how to match your needs with the marketplace, determine a proper price and get the tools you need to manage any size project. Every Picture Tells a Story Most businesses don't take advantage of the visual nature of the Web. From simple photos to slideshows and more, learn how to leverage their power on social sites and websites. |
Slay the Social Media Dragon TM
Using social media to promote a business is like trying to conquer a many-headed beast. Win the battle with social media with the right strategies. This quest will lead you to think beyond Facebook, LinkedIn and Twitter, not to mention Instagram, Pinterest and more, to find treasure in the right social sites. Then learn what to do once you’re there to gain a following and drive traffic to your website. All this, plus low-cost tools for saving time and increasing impact. Find the Missing Link in Your Social Media Strategy TM Social media marketing efforts typically focus on the elite sites like Facebook, LinkedIn, Twitter, Pinterest and Instagram, but there’s more to be leveraged from niche sites. These may get less traffic, yet are more targeted — meaning they’re richer in buyers who are likely to convert. Robbin goes into detail on the benefits of niche sites, how to find them, what to do once you’re there and a case study showing results against other social activity. |