Website Marketing Basics

Once your site is built, it makes sense to make sure it can be found by people searching for products or services like yours. That means coming up with the right keywords and placing them appropriately in your website.

Keyword Research & Recommendations: $350

Keywords are the digital DNA of any marketing you do on the Web, whether that’s your website, PR distribution or social media. This package includes and results in a recommended list of 3-5 keywords per page of your website (which may be used for other marketing activities as well):

• Client provides initial list or we review existing website for starter keywords
• Review of competitive websites client provides for keywords
• Keyword research for popularity on search engines
• Employ keyword tools to improve on the initial list
• Recommendations for where to put keywords on each webpage

You can get these appropriately placed on your site, or we can place them for you. See the next item.

Keyword Optimizer: $500

Proper placement of keywords on your website is essential for boosting your organic search rankings. This package includes recommendations and placement of keywords in the content that visitors see, as well as in the hidden text that only search engines can see (meta tags and descriptions). To do this, you'll need to provide us with the appropriate logins to get into the HTML of your site.

Link Builder: $750

The next step is to acquire inbound links from high traffic websites. This will not only help you attract qualified traffic, but it will help boost your results on search pages. Links may be placed on related sites and directories.

• Research to find up to 10 appropriate directory listing sites
• Organizing content for placement
• Copywriting or copyediting of descriptions
• Placement on a select list of up to 10 sites (chosen by relevance, visitors and quality of traffic)