• Home
  • Workshops
    • Mpower Hours
  • Services
    • Marketing Strategy
    • Packages
    • What Matters
  • Websites
    • Choosing a Web Designer
    • Website Portfolio
    • Website Services
    • Website Builder Tools
  • Blog
  • Resources
    • Marketing Tips
    • Market Research
    • Free Downloads
    • Low & No-Cost Images
    • Social Media Marketing
    • Marketing Definitions
    • Directory
  • Shop
    • Homepage Homeruns
  • Robbin Block
    • Press
    • Robbin's Book
  • Contact
Blockbeta
  • Home
  • Workshops
    • Mpower Hours
  • Services
    • Marketing Strategy
    • Packages
    • What Matters
  • Websites
    • Choosing a Web Designer
    • Website Portfolio
    • Website Services
    • Website Builder Tools
  • Blog
  • Resources
    • Marketing Tips
    • Market Research
    • Free Downloads
    • Low & No-Cost Images
    • Social Media Marketing
    • Marketing Definitions
    • Directory
  • Shop
    • Homepage Homeruns
  • Robbin Block
    • Press
    • Robbin's Book
  • Contact

Block's Blog

Find the Missing Link in Your Social Media Strategy

10/10/2017

3 Comments

 
Picture
​An effective social media strategy depends on finding the right sites to reach your audience. Beyond the major social networks, which attract a large, generalized audience, there are plenty of niche sites which will help you build exposure and website traffic.

Benefits of Niche Sites

  • More targeted: Relevance trumps size
  • Buyers, not browsers: Leads to more qualified, convertible traffic
  • Big fish, smaller pond: Less clutter and noise, more chance to get noticed
  • More meaningful sharing and engagement

Be Where They Are

The point of using social media for business is to get in front of potential customers, which means you want to be where they are hanging out. Whether you choose major or niche sites, define your audience using the following and then match it to the sites that meet your criteria:

Geography: Neighborhood, city, regional, national, international.

Interest: Consider the site’s focus: i.e., design, games, business, etc. Drill down as much as possible to match your target audience.

Demographic: Easily identifiable stuff about participants, like age, income, education. For data about social sites, start your research at PEWInternet.org. For small sites, you may have to find out from the site itself. Look for advertising information in the footer (just for info, not to advertise).

Activity: What people do at the site, i.e., simply commenting vs. watching videos. Think about the kind of content that fits with what your business is about, i.e., if you have a visual business, Instagram and Pinterest may be a good fit.

Affinity: What participants have in common, i.e., people planning a wedding or those that like to invent things with Legos. When people have an interest in common, they're more likely to share posts to people who haven't heard of you before. That will help you create awareness for your business with new people.

Many people participate in both major and niche sites, so select a balance of each. If you choose a major, join subgroups that match your audience, ie., a food related business in Seattle could join the Seattle Foodies group on Facebook.

Where to Find Niche Sites

The more sites seek to create interactivity and engagement, the more they’re likely to offer social opportunities to participate in. Start with the associations and groups your audience belongs to (ask them), then look for social opportunities in the following places:
​

  • Search Google like a customer looking for a product like yours and see what social sites come up.
  • Industry Associations
  • Online Publications
  • Social site directories
  • Check competitors’ sites for their social badges
  • Look at your own referral traffic data
  • Vendors sometimes have their own social networks too
  • Search Google for “niche social sites” + your area of interest
  • Go local (websites, blogs, publications, etc. in your geographic area)

Don't Spread Yourself Too Thin

Once you’ve narrowed down your list of niche sites, finding the best match you can, prioritize them by highest amount of traffic. Then, start using them and track the referral traffic to your site, using something like Google Analytics to see if all that effort is paying off.

Learn more about social media marketing 
Subscribe to get our next post delivered right to your email inbox
3 Comments
    Get my latest posts delivered right to your email inbox
    Or subscribe by RSS feed

    Robbin Block

    Sharing what I know and love about marketing small to medium businesses. About me


    Categories

    All
    Attraction Marketing
    Avoiding The Snake Oil
    Business Marketing Tips
    Coupons
    Digital Marketing
    Ecommerce
    Marketing Automation
    Marketing Planning
    Marketing Strategy
    Pricing Strategy
    Psychographics
    Search Engine Optimization (SEO)
    Slideshows
    Social Media
    Websites
    Workshops

    RSS Feed

industries served

Ecommerce
Small to medium businesses
Service businesses
Creative businesses
Online publishers

more Resources

Marketing Definitions
How to Guides
Marketing FAQ
Social Media Marketing
Directory
Article Library

Marketing services

Marketing Strategy
Marketing Plans
Marketing Action Plans
Creative Strategy
Communication Audits
Customer Journey Mapping
Google Analytics Audits
Product/Market Fit
Website Building
Marketing Training

website building Resources

Images, Stock Photography
DIY Guide
Builder Tools

Website builder TOOLs

We know a lot about building websites and the tools to create them. Our favorites for SMBs are Weebly, Squarespace and Shopify
Seattle, WA
​206-335-5929
Picture
Master Coach at Business.com

blockbeta & Robbin block

Speaking Topics
Testimonials
Press Room

Partner Sites

Check out Dempsee for free and low cost market research, including industry data, demographics and psychographics.
Minding Your Business: radio interviews of small business owners and experts in Seattle.
Disclosure: Some of the links on this site are affiliate links. If you click on the link and purchase an item, we will receive an affiliate commission.
Icons from Flaticon — Chaos
by Freepik, Brand by Geotatah, Website by Eucalyp
Privacy Policy | Copyright © 2018, Block Media LLC. All rights reserved. Seattle, WA * 206-335-5929
  • Home
  • Workshops
    • Mpower Hours
  • Services
    • Marketing Strategy
    • Packages
    • What Matters
  • Websites
    • Choosing a Web Designer
    • Website Portfolio
    • Website Services
    • Website Builder Tools
  • Blog
  • Resources
    • Marketing Tips
    • Market Research
    • Free Downloads
    • Low & No-Cost Images
    • Social Media Marketing
    • Marketing Definitions
    • Directory
  • Shop
    • Homepage Homeruns
  • Robbin Block
    • Press
    • Robbin's Book
  • Contact