Creating a Go-to-Market Plan Workshop

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Highlights

Acquiring your first customers takes planning and proper execution. At this workshop, we’ll talk about the strategies, tools and media for promoting a small business. From getting your logo done through getting the word out, you’ll learn how to make the right choices.

You’ll learn about:

• Stretching your marketing dollar
• Staying organized with a promotional calendar
• Building awareness vs. conversion
• The elements of a promotional budget
• Leveraging connections and partnerships for exposure
• Tradeoffs amongst promotional methods, and when to make them
• When to pay for advertising, and tips for negotiating media
• Who to hire when you need help

Instructor: Robbin Block

With more than 25 years of experience, Robbin specializes in marketing strategy, combining the best of traditional and new media like nobody's business. Her engaging and often humorous presentations deliver a dash of economic theory with a healthy dose of New York skepticism. You'll leave motivated, inspired and with real tools you can use to take your business to the next level.

Robbin is also the author of Social Persuasion: Making Sense of Social Media for Small Business.

Is this workshop for me?

This workshop is for businesses just starting out and those who never really committed a marketing plan to paper. It will be especially helpful to those who are confused about how to market their businesses effectively on a small budget.

If you agree with any of the following, then you can’t afford to miss it:

• I seem to be spending a lot on marketing, but getting nowhere.
• I'm just launching my business and need to know how to get my first customers.
• I’m confused about which media or methods are going to work for my business.