Make Sense of Social Media for Your Small Business

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Unlike many books on the subject that focus on a particular social site, this practical and strategic guide explains where social media fits in the small business marketing arsenal. Learn how to make the most of this medium without wasting time playing online. A key insight is to look beyond Facebook, LinkedIn and Twitter for niche sites that resonate with a target audience. 

Confused about where social media fits in your marketing plan? This is the book that explains it in clear language without all the hype.

Written and Designed for Small Business

• Where social media fits into your business and marketing strategy
• How to choose the right social sites, like “Should I be on Facebook or LinkedIn?”
• Why you may not need your own blog, but could use a Facebook page
• How to make the most of your time and resources to reach your goals
• Methods for measuring your progress to see if it’s worthwhile

Practical Advice

• Strategies and tactics you can put into practice immediately
• Step-by-step instructions for finding niche social sites
• Hundreds of low and no-cost online resources
• Glossary of key marketing and social media terms

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Where does social media fit in your business and your marketing plan?

Just one of the many helpful graphics available in the book

Buy on Amazon:

Social Persuasion: Making Sense of Social Media for Small Business

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“Robbin Block's book Social Persuasion - Making Sense of Social Media for Small Business had filled a real void in my understanding of Social Media.”
D. J. Smith  |  7 reviewers made a similar statement on Amazon

Table of Contents

INTRODUCTION:  The Digital Soft Sell

Part I:  The Social Media Scene
Chapter 1:  Definition & Purpose    
Chapter 2:  Reality vs. Virtuality    
Chapter 3:  Business Benefits    
Chapter 4:  The Participants

Part II:  The Playing Field
Chapter 5:  The Social Media Mix
Chapter 6:  Properties – Your Digital Real Estate
Chapter 7:  Common Social Activities    

Part III: Social Strategy
Chapter 8:  Planning Makes Perfect
Chapter 9:  Target Audience    
Chapter 10:  Communication Objectives    
Chapter 11:  Social Media – One Choice Among Many    
Chapter 12:  Knowing When to Use Social Media    
Chapter 13:  The Social Media Plan    

Part IV: Campaign Management
Chapter 14:  Social Site Selection    
Chapter 15:  Promotional Activities    
Chapter 16:  When It Makes Sense to Pay
Chapter 17:  Strategic Timing    

Part V:  Tracking Results
Chapter 18:  Measuring Social Media’s Value    
Chapter 19:  Review,  Analysis & Interpretation    

Part VI: Skills & Ingredients
Chapter 20:  Rules of Engagement    
Chapter 21:  The Social Media Toolkit    
Chapter 22:  Submissions & Posts    
Chapter 23:  Food for Thought    
Chapter 24:  Managing Your Time    

Part VII:  Where Do We Go from Here?
Chapter 25:  Trends & Predictions    

Includes: SOURCES, GLOSSARY and INDEX

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PUBLICATION DETAILS

Social Persuasion: Making Sense of Social Media for Small Business
Author: Robbin Block 
Category: Business 
ISBN: 9780982601303 
Pub Month: February 2010 
Retail: $24.95 (US) 
Publisher: Block Media 
Cover: Trade Paper 
Page Count: 258