Marketing Essentials Workshop

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Highlights

There's more to marketing than advertising, sales or social media. These are tools of communication. Where marketing really starts is with creating a product and/or service people want to buy. It just makes promoting it a whole lot easier. In this workshop, you'll learn: 

• What we mean by business and revenue model
• Customer segmentation and how to build customer profiles
• Market research techniques and low-cost resources for finding key data and opportunities
• The value of product/service “packaging” for both you and your customer
• Key marketing concepts like, positioning, messaging, branding and so much more

Instructor: Robbin Block

With more than 25 years of experience, Robbin specializes in marketing strategy, combining the best of traditional and new media like nobody's business. Her engaging and often humorous presentations deliver a dash of economic theory with a healthy dose of New York skepticism. You'll leave motivated, inspired and with real tools you can use to take your business to the next level. Robbin is also the author of Social Persuasion: Making Sense of Social Media for Small Business.

Is this workshop for me?

If you're in the ideation or planning phase of your business, this workshop is right for you. Yet even if you've been in business for a while and you're having difficulty getting customers, it will help you rethink your business model to uncover new ways to look at your market, competition and offering.

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Student Feedback:

From 7/23/14 workshop:

Engaging speaker who married common sense with in depth experience.

Outstanding! Well worth my time.