Homepage Forensics: Learn How to Read and Interpret Google Analytics

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Highlights

Tracking who visits your website is essential for running your business. It's a good indication if your marketing efforts are paying off or not. But if all those numbers have your head in a spin, this workshop will help set you straight.

You’ll learn how to:

• Sign up and use Google Analytics, the free tool for measuring website traffic
  
• Identify where your traffic is coming from, what visitors look at and how long they stay
• Interpret the numbers, so you'll know what improvements to make to your website to drive more traffic and increase conversions

Instructor: Robbin Block

With more than 30 years of experience, Robbin specializes in marketing strategy, combining the best of traditional and new media like nobody's business. Her engaging and often humorous presentations deliver a dash of economic theory with a healthy dose of New York skepticism. You'll leave motivated, inspired and with real tools you can use to take your business to the next level. Robbin is also the author of Social Persuasion: Making Sense of Social Media for Small Business.

Is this workshop for me?

This workshop is designed for entrepreneurs, small business owners or anyone who wants to keep up with some of the latest in digital marketing. If you agree with any of the following, then you can’t afford to miss it:

• I've never even looked at my website traffic
• I've looked at the numbers, but there are so many I'm not sure what to make of them
• I'm confused about what I can do to improve my website traffic

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Created for Non-Geeks

You'll always get no and low-cost tips, tools and techniques. We talk in relatively non-techie terms so you can put them into practice yourself, or at least understand how to work with the people who help you manage your website and marketing.

Student Feedback:

Marketing theory tied in to simple nuts and bolts of using analytics tools