Marketing Strategies for Service Businesses

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Highlights

Creating a successful business means delivering the right products to the right people at a price they find acceptable. Yet selling services is not like selling vacuum cleaners. They're intangible: customers can’t see, touch or try before they buy.

If you primarily offer services rather than tangible goods, this workshop is designed to help you focus on what you're good at and how to package it into more attractive offerings. Then, you'll learn how to position your business in such a way that you get more leads and ultimately close more sales.

What you’ll learn:

• Why it's essential to turn services into products
• How to "package" intangible services so they're more attractive to buyers
• A step by step method for developing your service packages
  
• How to use your website in a more compelling way to drive more leads
• Learn some of the latest ways to drive traffic to your website

You'll also get ideas and tips for spreading word of mouth and building your reputation. You’ll learn how to make the right choices for you, along with creative techniques for stretching your marketing dollar.

Is this workshop for me?

There are those that have achieved rock star consulting status. They're usually very specialized, with the ability to deliver something few others can. Or they've grabbed attention by launching a unique service or very successful business. If this isn't you (yet) and you agree with any of the following, then you can’t afford to miss it:

• I'm finding it difficult to stand out from others who offer similar services
  
• It isn't clear to me what I should be saying on my website
• I'm still selling most of my services by the hour
• I’m confused about which media or marketing methods will work for my business
  

Instructor: Robbin Block

With more than 25 years of experience, Robbin specializes in marketing strategy, combining the best of traditional and new media like nobody's business. Her engaging and often humorous presentations deliver a dash of economic theory with a healthy dose of New York skepticism. You'll leave motivated, inspired and with real tools you can use to take your business to the next level.

Robbin is also the author of Social Persuasion: Making Sense of Social Media for Small Business.

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