Highlights

In this workshop, we’ll talk specifically about all the ways you can make your website more attractive to search engines to make it easier for people to find you. We’ll start by showing you how to establish a baseline with Google Analytics, move on to Search Engine Optimization (SEO) to improve your numbers, explain Google’s webmaster tools and local search. Then we’ll explore your options for moving visitors beyond the home page.

You’ll learn:

• Search Engine Optimization: what it is and the SEO checklist
• Keywords: what they are, how to choose them, how to use them
• Image search: what it is, how it works, why it’s important
• How to use blogs and other on-site content to attract visitors
• Simple ideas for creating sticky website content to increase repeat traffic

Is this workshop for me?

This workshop is designed for entrepreneurs, small business owners or anyone who wants to keep up with some of the latest in digital marketing. If you agree with any of the following, then you can’t afford to miss it:

• I don't understand how SEO helps me rank in Google. I thought it was all about keywords?
  
• It isn't clear to me what else I can put on my website besides information about my business
  
• I have a blog, but don't know how to get people to read it; or...
• I don't have a blog, and I need an easier way develop materials to attract my audience
  

Location, Dates and Times

Location:
Swedish Cultural Center
1920 Dexter Ave N.
Seattle, 98109

September 30, 2014
Tuesday, 1pm-3:30pm

Note: The September 24th workshop has been cancelled.

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Instructor: Robbin Block

With more than 30 years of experience, Robbin specializes in marketing strategy, combining the best of traditional and new media like nobody's business. Her engaging and often humorous presentations deliver a dash of economic theory with a healthy dose of New York skepticism. You'll leave motivated, inspired and with real tools you can use to take your business to the next level. Robbin is also the author of Social Persuasion: Making Sense of Social Media for Small Business.

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All for $45:

You'll always get no and low-cost tips, tools and techniques. We talk in relatively non-techie terms so you can put them into practice yourself, or at least understand how to work with the people who help you manage your website and marketing.

Plus you get:

• Free parking and WiFi
• Light refreshments
  
• If you can't make it, someone may take your place. The name on your ticket doesn't need to be the attendee's name.
• Refunds are available up to a week before the event, and we can make special arrangements for emergencies.