With all the attention surrounding Groupon, I thought it was time to put together my own pros and cons checklist to help you decide if couponing is the right promotional tool for your business.
Using coupons or not depends on many factors, including your business model and what you’re trying to accomplish. It’s not a quick fix. That may seem complicated, but the simple truth is that coupons are advertising. That is, you’re paying to attract customers. Think your strategy through before you take the plunge. After reading many articles on the topic, here's the lowdown.
Tips: If you do decide to use coupons, consider the following:
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