Should you offer coupons to boost your business or is it the marketing tool of last resort?
A lot of businesses think offering a reduced price on products or services is going to improve their bottom line. Not necessarily. The following checklist will help you decide when it's right to offer a lower price or discount.
Using discounts or not depends on many factors, including your business model and what you’re trying to accomplish. It’s not a quick fix. The simple truth is that coupons or discounts are advertising. That is, you’re paying to attract customers. Think your strategy through before you take the plunge.
Discounts are the Last Promotional Tool, Not the FirstIf you do decide to use coupons, consider the following:
10 Reasons Why Discount Pricing is Bad for Business
How to Use Social Media to Market a Local Business
Rethink Your Marketing Strategy in Under an Hour