With all the attention surrounding Groupon, I thought it was time to put together my own pros and cons checklist to help you decide if couponing is the right promotional tool for your business.
Using coupons or not depends on many factors, including your business model and what you’re trying to accomplish. It’s not a quick fix. That may seem complicated, but the simple truth is that coupons are advertising. That is, you’re paying to attract customers. Think your strategy through before you take the plunge. After reading many articles on the topic, here's the lowdown. Pros:
Cons:
Tips: If you do decide to use coupons, consider the following:
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5 Comments
6/10/2020 12:42:13 pm
Compared to Shopify, Volusion features no hidden transaction fees and no checkout redirects that scare customers.
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9/17/2020 04:23:01 am
Build loyalty. Coupons can instill brand loyalty to your existing customer base.
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Oliver Twist
9/18/2020 04:48:22 am
Loved this post about pros and cons of coupons .Well explained !. Great tips shared.
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12/30/2020 05:09:44 am
If you are looking for an online presence or upgrade an existing website- you need to pick out a good web designing company that commensurate to your requirements. A web designing company can differentiate a mediocre website and a stellar one- but all web designing companies are not the same and a good designing company might not be right for your project genre.
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Robbin BlockSharing what I know and love about marketing small to medium businesses. About me Categories
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