Make a Connection with Visitors
Creating an FAQ is relatively easy and a concrete exercise which will help you understand customers. Thinking about what customers ask helps you understand what they care about. That should help you build a homepage that’s relevant and therefore resonates with them. In other words, by answering their questions you're demonstrating you understand their needs. When people feel you understand them, they're more likely to believe you can help them.
Build Your List of FAQs by Asking the Right Questions
Come up with a list of 10-15 questions you get asked most often. At this point, don’t worry about pricing, payment or post-sale questions, like "How do I install x?" Go broader, more high level.
Some tips to get you started:
Write the Answers
Transform Your FAQs into Homepage Content
Using an FAQ to create a home page that resonates with visitors involves thinking like your customers and knowing who you are as a business. It will help you build a solid foundation for your website's content, but it isn't everything. You'll also want to consider writing in your branded style. Adding key components like a call to action and trust factors will help you round out a smart and effective site.
Google's Featured Snippets in Search
You may have noticed lately when you ask a question in Google, you see something like the results below. I had asked, "How do I fix a flat bike tire?"
Google calls this a "featured snippet block." When Google realizes someone is asking a question, they detect pages with answers and display a bit of it on the results page. You can't mark your page to get Google to notice it, but it's another good reason to answer questions on your website.
FAQ's may also be used to build out a whole content strategy. Once you've written the brief answers, you can write whole articles that go into greater detail on the subjects. You can post them to your blog, and use the brief answers as links to this deeper content. Or, you can use publish them at other websites to drive traffic back to yours.
Let us know about techniques you're using to create an effective homepage and website, and be sure to share your link to the site.