After you're done reading this, be sure to check out Dempsee for help doing market research for your startup or small business.
Get a list of what makes up a customer profile, including demographics and psychographics, and other helpful marketing tip sheets
If you're putting together a business plan, trying to market locally, or just want to see how geography is your destiny, check out Esri's Tapestry for psychographics by zip code. It includes U.S. market segmentation data that you can drill down by zip code to discover demographics and psychographics. "MyBestSegments encompasses a variety of categories about consumer markets, including travel, eating out, shopping, auto purchases and much more!"
It's just another way you can get inside your customers' heads to market more effectively, whether you're developing products and services, creating a marketing campaign or choosing media.
How to Use Mind Over Matter to Acquire More Customers