Nothing irks me more than people who dole out marketing advice when they don't have any background in the discipline.
What am I talking about?
I don't want to name names or websites, but here's an example:
Why is this a problem?
Because entrepreneurs, startups, owners follow the advice, rather blindly. They don't know how to filter the good from the bad. This isn't their fault per se. They're often great at what they do, but not always knowledgeable about general business. There's no Yelp to vote a review up or down. Marketers don't require licenses. And it gives the rest of us a bad name when the "tactical strategies" backfire.
How to protect yourself
Strategy drives our creative action plans, websites, and digital marketing for growing B2B, B2C, and ecommerce.
Specializing in expanding, high involvement products and services. Typically complex, often high ticket/lower volume manufacturers, makers, creatives, consultants, or online publishers.
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