Nothing irks me more than people who dole out marketing advice when they don't have any background in the discipline.
What am I talking about?
I don't want to name names or websites, but here's an example:
Why is this a problem?
Because entrepreneurs, startups, owners follow the advice, rather blindly. They don't know how to filter the good from the bad. This isn't their fault per se. They're often great at what they do, but not always knowledgeable about general business. There's no Yelp to vote a review up or down. Marketers don't require licenses. And it gives the rest of us a bad name when the "tactical strategies" backfire.
How to protect yourself
Sharing what I know and love about marketing small to medium businesses. About me