Choosing the right technology for building your online store isn't easy. There are dozens of good options out there. G2 has just come out with a report about ecommerce platforms. Their rating system is "determined by customer satisfaction (based on user reviews) and scale (based on market share, vendor size, and social impact) and placed into four categories on the Grid."
How to Choose an Ecommerce Platform for Your Online Store
There are basically two ways to set up ecommerce. One is to find a plugin that works with a non-ecommerce website builder (or one that doesn't offer everything you need it to do as described below). For example, you could add Ecwid to a Weebly website, or WooCommerce for a site built on Wordpress. Plugins are a good option if you already have a website.
The other option is to use a fully integrated site, like Shopify (although it offers a plugin as well), BigCommerce or any of the other tools listed in the G2 report.
Here's what you need to think about when choosing ecommerce technology for your business:
I would suggest reviewing G2's report for the full list of features. Then create your own list of requirements before hunting down the right ecommerce tool for your small business.
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