Social Media is About Connecting with Your Peeps

A lot of small businesses are jumping on the Facebook page bandwagon, but are having difficulty getting people to respond to what they're saying. One of the problems is that they're focusing too much on posting promotional updates. That is, they're talking about themselves too much with posts about events, new products for sale, awards they've received, etc. That kind of communication is very one-way. It's like asking a yes or no question -- there's only one answer. It doesn't generate an emotional response from the reader, and therefore doesn't give them anything to say in return.

Remember, much of social media is about creating connections with people. Try sprinkling in your own thoughts, feelings and opinions that are relevant to your audience and see if you can get people talking.